C503719@umcvmb.missouri.edu (Baird McIntosh) (10/27/89)
Finally, proof of Commodore's new advertising campaign has reached my yearning eyes! Check-out the October 30th issue of TIME magazine for a seven page spread advertisement. There are six 'cases' of people using the Amiga for real things and a cover page. The ads start right in the middle of the editorial letters section which is right at the beginning of the magazine. The ads are very well-worded, well-illustrated (photos, I mean), and they present the computer in a different way than the typical Apple or IBM ads where the user (if there is one) and the computer are portrayed in a pristine (or should I say sterile?) white room. Suffice it to say that what the t.v. spots lack in substantive information, the print ads seem to make up for. Well done Commodore! There is also mention of CBM in an article in the same issue that sorta portrays Commodore and the Amiga/Amiga campaign as characteristic of what computer manufacturers are doing these days, i.e. "...Many established companies are repackaging old technology rather than developing daring new products." The article begins by talking about the 'double-bash' in NY and LA that CBM had to kickoff their $15 million ad campaign. It continues as follows: "...But instead of coming off as a preview, the event seemed more like a benefit for an aging star. In this case the focus of attention was the Amiga, a personal computer introduced by Commodore four years ago, whose sagging sales and fading image the company is trying to repair. Said Commodore president Harold Copperman: 'This is not a celebration of new technology. This is a strategic repositioning and repackaging.'" Anyway, the article is kind of depressing in terms of the Amiga's survival and I have to admit that right when everything is coming together in terms of the Amiga (1.4, more dealers, nice Pres., ad campaign, Amix), everything seems to be at-the-same-time precariously close to falling apart. Commodore is heading into serious financial problems and if too many people take articles like the one in TIME to heart, we are sunk. I *want* to believe that it's all going to work out. Lots of people are seeing the commercials and the print ads (now), so maybe Commodore will persevere. Anyone want to help me set my fears to rest? Please! :-) Any words of reassurance would be appreciated. As for me, I'll be going down with the ship if she sinks, but let's hope not. # Baird McIntosh "Oh it doesn't seem like this Blue Sky's here for me..." # # INTERNET: c503719@umcvmb.missouri.edu <-or-> BITNET: c503719@umcvmb.bitnet #