BARRETT@owl.ecil.iastate.edu (Marc Barrett) (03/11/90)
'Commodore Advertizing' has become a mutually conflicting term, like 'military intelligence' or 'soviet unity'. Commodore ran a pretty good advertizing compaign last fall, but then they did something that no company should EVER do: they stopped it!!! In order for Commodore to make the Amiga a much more well-known and highly-regarded computer, they must advertize well, and advertize continually. This stop-and-go advetizing ABSOLUTELY MUST STOP. Ask anyobody who knows anything about business, and they will tell you that off-and-on advertizing DOES NOT WORK! If Commodore does not advertize continually, they are waisting their money. In order for advertizing (especially of the sort Commodore is attempting to use to clean up their image) to work, it must be run constantly for a long period of time. Around here (at Iowa State University) that advertizing compaign hasn't done much whatsoever to improve how well-known the Amiga is, or Commodore's image. Everybody has heard of Commodore, but almost nobody has ever heard of the Amiga. Whenever I try to tell someone about the Amiga, I have to keep it a secret what company makes it. If I even mention the word 'commodore' they immediately say "Commodore stuff is shit." I apologize for the swearing, but that is an exact quote from more than a few people. Naturally, they immediately think the Amiga is junk, until they are proven wrong.
sparks@corpane.UUCP (John Sparks) (03/13/90)
BARRETT@owl.ecil.iastate.edu (Marc Barrett) writes: > 'Commodore Advertizing' has become a mutually conflicting term, like >'military intelligence' or 'soviet unity'. Sorry for posting a spelling flame, but.. Marc if you are going to flame commodore for bad advertising, at least spell 'advertising' right. In your posting, it was every other word. all spelled 'advertiZing' or 'advertiZe'. Personally I think Commodore is doing a fine job advertising. You can't expect them to keep up showing TV commercials 360 days a year. They don't have the budget that IBM or Apple has. Give them a break. They are doing the best they can. It is a heck of a lot better than they used to do. Flaming them for it doesn't help, it just pisses them off. -- John Sparks | D.I.S.K. 24hrs 1200bps. Accessable via Starlink (Louisville KY) sparks@corpane.UUCP <><><><><><><><><><><> D.I.S.K. ph:502/968-5401 thru -5406 A virtuous life is its own punishment.