rehrauer@apollo.HP.COM (Steve Rehrauer) (06/16/90)
In article <137383@sun.Eng.Sun.COM> cmcmanis@stpeter.Eng.Sun.COM (Chuck McManis) writes: >In article <697.2678CF7F@weyr.FIDONET.ORG> (Vince Cleniuk) writes: >>Another question, if/when C= releases the Amiga CD Rom 'Entertainment >>Unit' (or whatever), won't it just re-affirm the 'C= only makes game >>machines' image that Commodore doesn't need? > >This is a marketing/positioning question. What if Commodore marketed >the "Commodore Entertainment Machine, from the people who brought >you the Commodore 64" This would not be confused with "The Amiga >Computer, your choice for multimedia and computing in the 90's." >The only problem arises if they try to make the CDTV box an "Amiga" >which it isn't. I would much rather they position it as a thing >like a C64 that, given some peripherals and such, can run some >Amiga software like games." Hmmm, they'd probably be better to position it as a new class of consumer entertainment box, and try to convince VCR / camcorder / laser-disc owners that they need a new "toy". After all, if it's a self-contained box, why does/should the average dweeb care what the box contains? Zillions of people buy stereos, TVs, VCRs, camcorders, etc; relatively very few have been convinced that they need a computer (and probably fewer still actually wanted one :-). If _I_ were the C= marketing dude on tap, I'd make sure that "computer" and "software" ne'er appeared anywhere in the literature on it. That I'd reserve for a basic CD-ROM drive, which C= would presumably also be selling. Of course, I don't know if Commodore wants to or is capable of selling and supporting something positioned as a more traditional consumer-electronics type of toaster. -- >>"Aaiiyeeee! Death from above!"<< | (Steve) rehrauer@apollo.hp.com "Spontaneous human combustion - what luck!"| Apollo Computer (Hewlett-Packard)