WHE46@ccvax.iastate.edu (Marc Barrett) (09/25/90)
I went picked up some Commodore advertizing stuff from an aquaintance
who is an on-campus rep for a not-so-nearby Commodore dealer. Amongst
the stuff I got was one flyer that looks very interesting. I will
attempt to describe it as best I can, but people in charge of education
at Commodore will probably know what I am talking about.
This flyer is six pages, and in one sheet of paper. On the front
is the now-typical purple and blue abstract with the words "Make Up
Your Own Mind. Amiga." in yellow. On the page (as you open it up)
is the also-typical picture of an A3000 with a shark coming out of
the monitor, with the words "Meet The Future Of Creative Thinking."
above. Unfolding it more reveals three pages with a lot of
information about the Amiga in general, with descriptions of the
Amiga's capabilities and some popular Amiga programs. The last page,
on the back, has some pretty detailed technical information about
all models of the Amiga, from the A500P to the A3000/25-100, with
the list and education-program prices for each model.
OK, now to the point of this message. A couple of weeks ago, I
chastized Commodore for putting a color insert in the ISU Daily that
was basically exactly the same as an ad that ran in the Daily proper
the week before. My question is: why wasn't this flyer (the six-page
one I described above) included instead?
The flyer I described is very well-written and well designed, with
lots of information about the Amiga. This flyer is colorful, with
information about Amiga software, and technical information about the
entire Amiga family. IMHO, I think including this flyer in the
ISU Daily would have been far more effective than the insert that
actually was included. I just plain like this flyer, and I can't
understand why Commodore chose use a comparitively weak insert
when this flyer was available.
-MB-amhartma@silver.ucs.indiana.edu (Andy Hartman <Amigaman>) (09/25/90)
You know, I'm still trying to figure why Commodore hasn't hired this great mind yet. I guess this is just another example of the gross inefficiency that constantly plagues C=. C'mon C=, are you gonna drop the ball on this one?!? (1/2 smiley on this entire article)... I heard if you close your eyes, crossed your fingers and wished really hard "I wish Marc would go away" 3 times it will really happen! "I wish Marc would go away" "I wish Marc would go away" "I wish Marc would go away" Hmmm, didn't work... I heard that if you... AMH * Andy Hartman | I'd deny half of this crap anyway!| "Somedays, you just * Indiana University | amhartma@silver.ucs.indiana.edu | can't get rid of a * // Amiga Man | AMHARTMA@rose.ucs.indiana.edu | bomb!" * \X/ At Large! | or just "Hey putz!" | - Batman (original)
UH2@psuvm.psu.edu (Lee Sailer) (09/25/90)
In article <31491@nigel.ee.udel.edu>, WHE46@ccvax.iastate.edu (Marc Barrett) says: >actually was included. I just plain like this flyer, and I can't >understand why Commodore chose use a comparitively weak insert >when this flyer was available. There are lots of *possible* logical, sensible reasons. Have you had a good Marketing course? One typical reason is that marketers *experiment* with different ads in different places to see which ones seem to work best. Maybe you are in the control group? lee
alberti@cs.umn.edu (Bob Alberti) (09/28/90)
amhartma@silver.ucs.indiana.edu (Andy Hartman <Amigaman>) writes: >I heard if you close your eyes, crossed your fingers and wished really hard "I >wish Marc would go away" 3 times it will really happen! You know, I'm sorta new to this. Please explain to me the Politically Correct (tm) stance towards Marc Barrett on this board. Are his messages supposed to be judged individually on their content, or should one prejudiciously dismiss anything he says, whether or not it makes sense? Let me know - I want to be a good little Amiga owner after all, and I won't let sense get in my way. For my part, I have picked up the "Make Up Your Own Mind" Amiga flyer which appeared in last Thursday's Minnesota Daily, and I found it quite absurd. Never mind that it is thick. With. Unreadable text like this. Which tries to tell you. Something. Important. By using too many. Periods., never mind that it uses a logo very reminiscent of IBM's "Toolbook" (the approaching shark is part of Toolbook's animation demo). Never mind that the name "Amiga" is never obtrusive (it may be deliberate, after all). The worst problem is this: You are urged to call a 1-800 number to obtain the name of "your Campus Authorized Amiga Dealer". Upon doing so I discovered that this dealer is over ten miles away, in Bloomington, Minnesota! For the love of Pete, what lame-brain came up with THIS idea? In between the U of M and Bloomington are several decent Amiga dealers, including one right downtown by the campus. If Amiga can't sell out of the campus bookstore (like IBM and Apple do), the least it can do is sell from a dealer the students can reach. Oh, but sorry, I forgot -- criticisms of Commodore are NOT welcome here. I'll stop, lest anyone add my name to Marc Barrett's in their kill-files (and golly, wouldn't that just ruin MY social life). _______________________________________________________________________________ Bob Alberti Micro and Wkstn Networks Ctr, U of MN /// aka: Albatross UUCP: nic.MR.NET!boombox.micro.UMN.EDU!alberti /// Images at Twilight INET: alberti@boombox.micro.UMN.EDU \\\/// (612) 884-7951 Disclaimer: My employer does not mean what I say. \XX/ Ingredients: 30% header, 30% quote, 10% content, 30% cutesy signature.
rehrauer@apollo.HP.COM (Steve Rehrauer) (09/28/90)
In article <1990Sep27.204635.21001@cs.umn.edu> you write: >amhartma@silver.ucs.indiana.edu (Andy Hartman <Amigaman>) writes: >>I heard if you close your eyes, crossed your fingers and wished really hard "I >>wish Marc would go away" 3 times it will really happen! > >You know, I'm sorta new to this. Please explain to me the Politically Correct >(tm) stance towards Marc Barrett on this board. Are his messages supposed to >be judged individually on their content, or should one prejudiciously dismiss >anything he says, whether or not it makes sense? Let me know - I want to be >a good little Amiga owner after all, and I won't let sense get in my way. [...] >Oh, but sorry, I forgot -- criticisms of Commodore are NOT welcome here. I'll >stop, lest anyone add my name to Marc Barrett's in their kill-files (and golly, >wouldn't that just ruin MY social life). No, no -- if you want to join the infamous -MB- in the Kill-File Hall of Fame, you must learn to convey a nasal inflection via standard ASCII text. Running your post through my patented AI-based English -> Barrettese filter produces something more like this. >For my part, I have picked up the "Make Up Your Own Mind" Amiga flyer which >appeared in last Thursday's Minnesota Daily, and I found it quite absurd. >Never mind that it is thick. With. Unreadable text like this. Which tries >to tell you. Something. Important. By using too many. Periods., never mind >that it uses a logo very reminiscent of IBM's "Toolbook" (the approaching >shark is part of Toolbook's animation demo). Never mind that the name "Amiga" >is never obtrusive (it may be deliberate, after all). The worst problem is >this: becomes Well, I've seen this so-called "Make Up Your Own Mind" flyer in the local Daily, and I can't BELIEVE Commodore couldn't do better than this!! For one thing, it's TOO DAMN THICK!!! And they use too many PERIODS!!!! Don't they have ANYONE THERE WHO UNDERSTANDS HOW TO USE PROPER PUNCTUATION, for CRYING OUT LOUD??!!?!?!?!?!?!?!?!?!? And that "shark" logo, what a PATHETIC joke that was! If they feel like they MUST copy IBM, couldn't they at least have copied something USEFUL like cheap 24-bit graphics cards, without which they shall surely DIE, DIE, *DIE*!!! Doesn't anyone listen to what I've been saying since I was born, which is that without better hardware than everyone else in the world the Amiga is a cheesy JOKE, and anyone who buys one is an utter idiot?? And why can't Commodore make an A4000 with hyper- optical-digital-tree-shrew-sucking TI34020-based memory cards that I can afford?? And I want it TODAY! (Even if I don't own an Amiga, never buy an Amiga, I'll probably read this group just for the amusement factor of -MB- and subsequent flames... :-) -- >>"Aaiiyeeee! Death from above!"<< | (Steve) rehrauer@apollo.hp.com "Spontaneous human combustion - what luck!"| Apollo Computer (Hewlett-Packard)
bigbroth@babcock.cerc.wvu.wvnet.edu (James M. Coleman) (09/29/90)
From article <1990Sep27.204635.21001@cs.umn.edu>, by alberti@cs.umn.edu (Bob Alberti): > amhartma@silver.ucs.indiana.edu (Andy Hartman <Amigaman>) writes: >>I heard if you close your eyes, crossed your fingers and wished really hard "I >>wish Marc would go away" 3 times it will really happen! > > You know, I'm sorta new to this. Please explain to me the Politically Correct > (tm) stance towards Marc Barrett on this board. Are his messages supposed to > be judged individually on their content, or should one prejudiciously dismiss > anything he says, whether or not it makes sense? Let me know - I want to be > a good little Amiga owner after all, and I won't let sense get in my way. > Oh, but sorry, I forgot -- criticisms of Commodore are NOT welcome here. I'll > stop, lest anyone add my name to Marc Barrett's in their kill-files (and golly, > wouldn't that just ruin MY social life). Objective criticisms of Commodore ARE welcome here, but when someone posts nothing but criticisms, and often petty criticisms, I wonder why they are reading this newsgroup at all. > _______________________________________________________________________________ > Bob Alberti Micro and Wkstn Networks Ctr, U of MN /// aka: Albatross > UUCP: nic.MR.NET!boombox.micro.UMN.EDU!alberti /// Images at Twilight > INET: alberti@boombox.micro.UMN.EDU \\\/// (612) 884-7951 > Disclaimer: My employer does not mean what I say. \XX/ > Ingredients: 30% header, 30% quote, 10% content, 30% cutesy signature. ################################################################################# Jim Coleman Concurrent Engineering Research Center (C.E.R.C.) West Virginia University 955 Hartman Run Road Morgantown, WV 26506 ################################################################################# +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ If Commodore were to come out with a shirt-pocket, 100 MIPS Amiga with 20 megs of memory and 1 gig of disk, and sold it for $300, the first thing the industry would ask is "Is it IBM compatible?". +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++