[comp.sys.amiga] Commodore Representative..

JK829055@pucal.bitnet (Jim Karczewski, Programmer -- TTR Development, Inc.) (12/19/90)

        I Called Commodore today, here in Chicago and talked with the
Sales manager about becoming a Student Representative here at my School..
He said, " It is not in our budget for your school, we are trying to go
with schools that are larger, liker the the ones in the BIG 10"  Now I
go to Purdue University Calumet, And we have 8,000 Students here, Plus I make
trips at LEAST once A Week down to Lafayette where Pudue's Main Campus Is, I
could also Do demos and stuff like that down there.. It dfoesn't make sense
that commodore would even pass up a school... Even if it is 8,000 Stuents, I KNO
   W
I could sell a Large amount of systems up here.. People are getting sick of thes
   er
IBM's Up here..

                                                Jim Karczewski

es1@cunixb.cc.columbia.edu (Ethan Solomita) (12/19/90)

In article <39483@nigel.ee.udel.edu> JK829055@pucal.bitnet (Jim Karczewski, Programmer -- TTR Development, Inc.) writes:
>
>        I Called Commodore today, here in Chicago and talked with the
>Sales manager about becoming a Student Representative here at my School..
>He said, " It is not in our budget for your school, we are trying to go
>with schools that are larger, liker the the ones in the BIG 10"  Now I
>go to Purdue University Calumet, And we have 8,000 Students here, Plus I make
>trips at LEAST once A Week down to Lafayette where Pudue's Main Campus Is, I
>could also Do demos and stuff like that down there.. It dfoesn't make sense
>that commodore would even pass up a school... Even if it is 8,000 Stuents, I KNO
>   W
>I could sell a Large amount of systems up here.. People are getting sick of thes
>   er
>IBM's Up here..

	Jim, I'm one of the ASOCCs. (at Columbia U.) I have some
suggestions. Here is what happened with me. After I got to
columbia last year I put up posters at the lobby of each of the
dorms. I got about 15 responses. By the end of the first semester
I/we had a users group going.
	I got in contact with the education department at
Commodore and eventually (after several months) got in touch with
the regional people. As Commodore's educational program grew and
our presence on campus increased, Commodore eventually chose
Columbia for the ASOCC program. It wasn't for one year after the
group first got organized that it happened.
	So my advice? Don't rush things. Get organized on campus.
Poster the campus and try to find out who already owns. I didn't
expect to get as many people as I did. After you get followers,
find out who the best local dealer is, preferably one who'll help
out for things. Then, contact Commodore and try to get a
demonstration on campus. We had an outdoor one right in the
middle of campus.
	If you have other questions, just ask.

>
>                                                Jim Karczewski
	-- Ethan

	Woody Allen on Los Angeles:

	"I mean, who would want to live in a place where the only
cultural advantage is that you can turn right on a red light?"

diamond@cbmvax.commodore.com (Howard Diamond - Ed Marketing) (12/20/90)

In article <39483@nigel.ee.udel.edu> JK829055@pucal.bitnet (Jim Karczewski, Programmer -- TTR Development, Inc.) writes:
>
>        I Called Commodore today, here in Chicago and talked with the
>Sales manager about becoming a Student Representative here at my School..
>He said, " It is not in our budget for your school, we are trying to go
>with schools that are larger, liker the the ones in the BIG 10"  Now I
>go to Purdue University Calumet, And we have 8,000 Students here, Plus I make
>trips at LEAST once A Week down to Lafayette where Pudue's Main Campus Is, I
>could also Do demos and stuff like that down there.. It dfoesn't make sense
>that commodore would even pass up a school... Even if it is 8,000 Stuents, I KNO
>   W
>I could sell a Large amount of systems up here.. People are getting sick of thes
>   er
>IBM's Up here..
>
>                                                Jim Karczewski

Actually, only a bit of mis-information here.  The size of the school is not 
the issue.  The issue is, as I have stated here before, that we can't do a 
decent job of marketing and sales coverage, at 3300 colleges and Universities.

We have done what some other smart people have done before us, which is to 
focus on a small number of schools, who have made a committment to the Amiga
by allowing us to participate in their on-campus resale locations, who have 
some well placed faculty champions, who are in an area where we can reasonably
cover them with a sales exec, etc....  Even at this, we can't cover all the
schools we want to cover.  Its a real simple idea....If we can sell enough
Amiga's on a small number of campuses, we can get the resources to expand to 
more campuses.  

The size of the campus is not the issue by the way....we have some small
campuses who are focus campuses, too. The campuses where we are focusing, have
on-campus Amiga seminars (an average of two per month on each campus next 
quarter) Student Reps (ASOCC's) ads, brochures, banners, promotions, and sales
execs calling on key faculty, etc...

If we do well enough this academic year, we hope to be on many more campuses
in the fall.

-- 


Howard S. Diamond  Director of Education, Commodore Business Machines
1200 Wilson Drive West Chester, Pa, 19380
diamond@cbmvax.commodore.com  215-431-9142
MAKE UP YOUR OWN MIND!! AMIGA!  

diamond@cbmvax.commodore.com (Howard Diamond - Ed Marketing) (12/20/90)

In article <1990Dec19.053358.10320@cunixf.cc.columbia.edu> es1@cunixb.cc.columbia.edu (Ethan Solomita) writes:
>In article <39483@nigel.ee.udel.edu> JK829055@pucal.bitnet (Jim Karczewski, Programmer -- TTR Development, Inc.) writes:
>>
>>        I Called Commodore today, here in Chicago and talked with the
>>Sales manager about becoming a Student Representative here at my School..
>>He said, " It is not in our budget for your school, we are trying to go
>>with schools that are larger, liker the the ones in the BIG 10"  Now I
>>go to Purdue University Calumet, And we have 8,000 Students here, Plus I make
>>trips at LEAST once A Week down to Lafayette where Pudue's Main Campus Is, I
>>could also Do demos and stuff like that down there.. It dfoesn't make sense
>>that commodore would even pass up a school... Even if it is 8,000 Stuents, I KNO
>>   W
>>I could sell a Large amount of systems up here.. People are getting sick of thes
>>   er
>>IBM's Up here..
>
>	Jim, I'm one of the ASOCCs. (at Columbia U.) I have some
>suggestions. Here is what happened with me. After I got to
>columbia last year I put up posters at the lobby of each of the
>dorms. I got about 15 responses. By the end of the first semester
>I/we had a users group going.
>	I got in contact with the education department at
>Commodore and eventually (after several months) got in touch with
>the regional people. As Commodore's educational program grew and
>our presence on campus increased, Commodore eventually chose
>Columbia for the ASOCC program. It wasn't for one year after the
>group first got organized that it happened.
>	So my advice? Don't rush things. Get organized on campus.
>Poster the campus and try to find out who already owns. I didn't
>expect to get as many people as I did. After you get followers,
>find out who the best local dealer is, preferably one who'll help
>out for things. Then, contact Commodore and try to get a
>demonstration on campus. We had an outdoor one right in the
>middle of campus.
>	If you have other questions, just ask.
>
>>
>>                                                Jim Karczewski
>	-- Ethan


Ethan is right.....the ONLY reason that Columbia was chosen as a focus 
school, is because of what he had already put in place there on his own, 
without our help.
-- 


Howard S. Diamond  Director of Education, Commodore Business Machines
1200 Wilson Drive West Chester, Pa, 19380
diamond@cbmvax.commodore.com  215-431-9142
MAKE UP YOUR OWN MIND!! AMIGA!