roetzhei@sdsu.UUCP (William Roetzheim) (08/23/88)
I have written an IBM-PC based project management program specifically designed to manage software development projects. The program implements the theories described in my book "Structured Computer Project Management" (Prentice-Hall, 1988). The program is significantly different (fact) and better (opinion) than existing project management software, and includes features such as financial modeling of the project (predicted cash flow, return on investment, etc.), risk analysis and modeling, software specific cost estimating and design to cost, etc. I am satisfied that the software itself and the user manual to go with it are both well written. Now my problem. Everyone tells me that to market this software will require something like $500,000 up front for publicity. I don't have this kind of money and don't have a line of venture capitalists beating a path to my door. Isn't it possible to bootstrap myself. By this I mean, get some free publicity, sell some software, use the procedes to pay for some more publicity to sell more software to . . .? Has anyone out there had any luck doing this? Any suggestions? Any ideas how to get free publicity (alright, I suppose this posting could be called free publicity 8-) 8-) ). Should I use part of my very limited personal resources to send copies of the software to columnists/magazines who are likely to simply throw it away? Any suggestions would be appreciated. William H. Roetzheim 3891 American Avenue La Mesa, CA 92041