werner@aecom.yu.edu (Craig Werner) (12/25/89)
I'm sure this bothered other people at the time -- if they
noticed it.
Remember that great series of commercials about a month back. The
helicar on the napkin, run down the steps, scanned in, CADed, all sorts
of color graphics, a report to the board of directors, then an animated
helicar flying off into the distance.
A few things bothered me about that commercial.
Minor gripes:
1. The MacIIx, scanner, laserwriter, software, and CD ROM used in
that commercial cost over $20,000.
2. From the TV commercial, you think the animation is occurring
in real time. The fine print in the print ad admits it is just playing
off of a CD ROM. I was really dissapointed.
Major gripe:
3. That helicar has no stabilizer. There's no way it could fly.
And there's certainly no way it could execute that graceful turn into the
sunset. In other words, it's a terrible idea. A great visual
presentation, but all style and no substance. But I suppose that
marketing types (nor Macintosh users ?) are not supposed to know anything
about aerodynamics. It ends with the sloga "the best way to make a great idea
fly." The idea may fly, but that helicar never will.
--
Craig Werner (future MD/PhD, 4.5 years down, 2.5 to go)
werner@aecom.YU.EDU -- Albert Einstein College of Medicine
(1935-14E Eastchester Rd., Bronx NY 10461, 212-931-2517)
"Results would only confuse people."