[comp.sys.apple] Gassee's Interview

jm7e+@ANDREW.CMU.EDU ("Jeremy G. Mereness") (07/09/88)

Goug Gwyn writes....

>I wonder if the Apple VP recently interviewed in Open-Apple who thinks
>that the only market for the Apple II family worth pursuing is the
>"education" market (and that the only significant market for the
>Macintosh is the "business" market) has noticed these retail figures.

I read the same article in Open-Apple and was able to see Gassee's point about
getting specific, high volume markets nailed down. I can live with
concentration of sales pitching around such markets, the Apple // to education
and the Mac toward business. I mean, Apple has to compete.

However, I see no reason whatsoever why the both hardware and the promotion of
software R&D should also take this philosophy. With the Mac with the business
label, it seems that most parties are abandoning the Apple // for "bigger and
better worlds."

Further, to use Tom Weisharr's words, Apple has no reason to "go out of its way
to lower the Apple //." Not only do people seem to be disregarding the //
presently, but it seems that they feel it has no room for growth. Why?
Marketing the targeting its high volume sales to the K-12 market...

Well, there are more to computers than high volume sales. Perhaps Apple's
lifeblood comes from those who buy Macs by the truckload, but hobbiests,
students, small businessmen, and entrepreneurs are what built the industry and
still play a significant role in sales. It is these people who are hurt by
Apple's neglect of the Apple //.

Perhaps one source of friction is the high-school to University market, where
Apple seems to be obsessed with keeping the // out of the latter. This should
not be at all for many reasons, not least of which is people who cannot afford
a Mac, are disappointed with the //'s performance capabilities (at this point)
in comparison, want more flexibility than the Mac can offer, or simply don't
like them are going to buy IBM equipment instead. In the end, Apple loses. And
in my mind, so do those students.


Capt. Albatross
jm7e+@andrew.cmu.edu

============
disclaimer: These opinions are mine and will remain so until more intelligent
or insightful or informed people are kind enough to show me the error of my
ways.
Remember: A mind is a terrible thing to baste.

brett@dasys1.UUCP (Brett Genger) (07/11/88)

In article <QWpILWy00V4MzeI0Pi@andrew.cmu.edu>, jm7e+@ANDREW.CMU.EDU ("Jeremy G. Mereness") writes:

> I read the same article in Open-Apple and was able to see Gassee's point about
> getting specific, high volume markets nailed down. I can live with
> concentration of sales pitching around such markets, the Apple // to education
> and the Mac toward business. I mean, Apple has to compete.
> 
> However, I see no reason whatsoever why the both hardware and the promotion of
> software R&D should also take this philosophy. With the Mac with the business
> label, it seems that most parties are abandoning the Apple // for "bigger and
> better worlds."

As far as I know, the Only reason Apple didn't make the GS with a higher
speed, was because they didn't want it to Compete with the Mac sales. It might
just be me, but I feel Apple is seriously neglecting their personal computer
users, in the race for the "Ultimate" affordable Business machine.

-brett

prw@meccsd.MECC.MN.ORG (Paul R. Wenker) (07/14/88)

In article <5435@dasys1.UUCP> brett@dasys1.UUCP (Brett Genger) writes:
>As far as I know, the Only reason Apple didn't make the GS with a higher
>speed, was because they didn't want it to Compete with the Mac sales.

The reason that Apple didn't make the GS faster was that at the time
they couldn't get reliable 65816's at any speed higher than 2.8 mhz.

Why is it that everybody is so quick to accuse Apple of a conspiracy?

-Paul R. Wenker			prw@meccsd
-MECC, Technical Services

tsouth@pro-pac.cts.COM (Todd South) (07/22/88)

In Article: <910@meccsd.MECC.MN.ORG> prw@meccsd (Paul R. Wenker) writes:

> The reason that Apple didn't make the GS faster was that at the time
> they couldn't get reliable 65816's at any speed higher than 2.8 mhz.

> Why is it that everybody is so quick to accuse Apple of a conspiracy?

> -Paul R. Wenker                 prw@meccsd
> -MECC, Technical Services

Sorry, Paul.  You may believe this, but I have too many friends, which I
consider in-the-know, that tell me just the opposite.  As a matter of fact,
there was a person that purchased one of the original //gs machines and
souped it up with his own hardware to run at 15 Mhz (I can't really tell
you what effective throughput on that would be).  Last I heard, he was
in a deal with Apple on the machine, but that's his business.  My point
is that, IMHO, there is no reason that the //gs should have come out on
the market with less than an 8 Mhz processor.  Apple waited a *long* time
just to get the first one out, and even if they did have this as a valid
reason, I think that current //gs sales prove that sales would not have
suffered with a later release date.  To me, that's just the difference in
the Apple ][ and Mac purchasers (not including the ones that used to own
Apple ]['s!).  The Apple ][ people are a seemingly fanatical lot, and our
purchasing power should have shown this to the company (Apple).  I think
the major gripe in a lot of people's minds is that the Apple ][ has paid
the bills for an extremely long time in the company, and there has really
been little to no upgrade in the system, considering current available
technology which can be mass-produced.  The only good thing that Apple
has done for the //gs (again IMHO) is create the Toolsets.

Todd South

--
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gwyn@brl-smoke.ARPA (Doug Gwyn ) (07/29/88)

In article <5435@dasys1.UUCP> brett@dasys1.UUCP (Brett Genger) writes:
>It might just be me, but I feel Apple is seriously neglecting their
>personal computer users, in the race for the "Ultimate" affordable
>Business machine.

No doubt about it -- Apple executives have on more than one recent
occasion said that they see the Apple II market as "education" and
the Macintosh market as "business".  Note that they don't seem to
consider the personal computer market worthwhile.

I read yesterday that Sculley said Apple is considering selling
Apple IIGSes to the Soviet Union, because they could meet the
Soviet Union's educational needs without delivering critical
interesting technology to them (the implication was that the Mac
has good stuff in it but the IIGS doesn't).

What turkeys.

sds@fizban.Fizban.MN.ORG (Steven D. Splinter) (08/01/88)

From article <8807221316.AA05915@crash.cts.com>,
by tsouth@pro-pac.cts.COM (Todd South):
>In Article: <910@meccsd.MECC.MN.ORG> prw@meccsd (Paul R. Wenker) writes:
> 
>> The reason that Apple didn't make the GS faster was that at the time
>> they couldn't get reliable 65816's at any speed higher than 2.8 mhz.
>> Why is it that everybody is so quick to accuse Apple of a conspiracy?
> 
>> -Paul R. Wenker                 prw@meccsd
>> -MECC, Technical Services
> 
> Sorry, Paul.  You may believe this, but I have too many friends, which I
> consider in-the-know, that tell me just the opposite.  As a matter of fact,
> there was a person that purchased one of the original //gs machines and
> souped it up with his own hardware to run at 15 Mhz (I can't really tell
> you what effective throughput on that would be).  Last I heard, he was
> in a deal with Apple on the machine, but that's his business.  My point
> is that, IMHO, there is no reason that the //gs should have come out on
> the market with less than an 8 Mhz processor. [rest of article deleted]

	Sorry Todd, The reason was (as Paul has already pointed out) that
	Western Digital couldn't deliver reliable 65816's in QUANTITY at
	anything faster than 2.8MHz.  You can find a few, very rare, chips
	of ANY processor that run MUCH faster than they're rated to go, but
	in order to make a machine like the IIgs, you need a consistant,
	reliable and predictable supply of processors.

	Any 8MHz IIgs would be nice, and I'd LOVE to work on it, instead of
	the rather clunky 2.8MHz version we all know and love, but there's
	no big conspiracy in Apple.  If they could have brought it out at
	7+ MHz, I'm sure they would have.

-- 
-Steven D. Splinter			UUCP	sds@fizban, meccts!fizban!sds
-MECC Technical Services		or	sds@meccts, meccts!sds
-How about a vacation in Minnesota this year?  See the (10,000) loveli lakes.
 The wonderful telephone system, and many interesting furry animals.

rms@meccsd.MECC.MN.ORG (Roger M. Shimada) (08/02/88)

In article <53@fizban.Fizban.MN.ORG> sds@fizban.Fizban.MN.ORG (Steven D. Splinter) writes:
>From article <8807221316.AA05915@crash.cts.com>,
>by tsouth@pro-pac.cts.COM (Todd South):
>>In Article: <910@meccsd.MECC.MN.ORG> prw@meccsd (Paul R. Wenker) writes:
>>> The reason that Apple didn't make the GS faster was that at the time
>>> they couldn't get reliable 65816's at any speed higher than 2.8 mhz.
>>> Why is it that everybody is so quick to accuse Apple of a conspiracy?

Because Apple has botched the most of the Apple // line since after
the II Plus?  (Mentioning the Plus here probably opens some wounds
from Plus owners because Apple ignored them when the //e was
introduced.)

>> Sorry, Paul.  You may believe this, but I have too many friends, which I
>> consider in-the-know, that tell me just the opposite. [ mention of
>> person who made a 15 MHz GS ]
>	Sorry Todd, The reason was (as Paul has already pointed out) that
>	Western Digital couldn't deliver reliable 65816's in QUANTITY at
/*	That's Western Design Center, not Western Digital. */
>	anything faster than 2.8MHz.  [...]
>	, but there's
>	no big conspiracy in Apple.  If they could have brought it out at
>	7+ MHz, I'm sure they would have.

I'm pretty convinced that Apple was looking much more at the timeline
on the GS project than anything else.  They didn't take the time to
do it right.  They released a machine that should have had a faster
processor, a fixed video chip, and it should have been released
with Finder.  Having development software for the GS not running
on the GS would have helped too.

Apple hasn't had pride in the // family for some time.  They do
realize that the family has inertia, and as long as it does have
one strong market (education) you'll continue to see new members
of the // family.

Oh yeah...Paul's and Steve's source about the 65816 was 
probably Apple.

--
If my company knew what I'm writing, they'd just as well kill me.

Roger M. Shimada	{amdahl|hpda}!bungia!meccts!rms		 rms@mecc.mn.org

prw@meccsd.MECC.MN.ORG (Paul R. Wenker) (08/02/88)

In article <937@meccsd.MECC.MN.ORG> rms@meccsd.UUCP (Roger M. Shimada) writes:
>>>> Why is it that everybody is so quick to accuse Apple of a conspiracy?
>
>Because Apple has botched the most of the Apple // line since after
>the II Plus?  (Mentioning the Plus here probably opens some wounds
>from Plus owners because Apple ignored them when the //e was
>introduced.)

They couldn't have botched it too bad, otherwise most of you Apple //
owners probably would have purchased another machine.  Also, when the
IIGS is Apple's best selling machine, I would hardly call that a botch
job.

>I'm pretty convinced that Apple was looking much more at the timeline
>on the GS project than anything else.  They didn't take the time to
>do it right.  They released a machine that should have had a faster
>processor, a fixed video chip, and it should have been released
>with Finder.  Having development software for the GS not running
>on the GS would have helped too.

The only computer company that I know of that doesn't look at
timelines is NeXT.  We all know how well their perpetually "soon to be
released" machine is doing.

Anyway, the GS is not perfect.  Far from it.  But what would you like
Apple to do?  They could have waited two years and released a
bigger/better/faster machine, but would that be any better that
releasing the original GS and then releasing the bigger/better/faster
machine two years later.  Either way you end up in the same spot.
Personally, I prefer having the current GS around while I'm waiting
for the new and improved version.

>Apple hasn't had pride in the // family for some time.  They do
>realize that the family has inertia, and as long as it does have
>one strong market (education) you'll continue to see new members
>of the // family.

You forgot the home market.

>Oh yeah...Paul's and Steve's source about the 65816 was 
>probably Apple.

Can you find a better source?

>--
>If my company knew what I'm writing, they'd just as well kill me.
>
>Roger M. Shimada	{amdahl|hpda}!bungia!meccts!rms		 rms@mecc.mn.org

--

Paul R. Wenker		prw@meccsd