[comp.sys.apple] "Ascii Express: MouseTalk"

mdavis@pro-sol.cts.COM (Morgan Davis) (10/09/88)

> Am I not correct when I state that MouseTalk is officially titled
> "Ascii Express: MouseTalk"?  It would seem to me that that would make it
> sound like a "Mouse-ized" version of AE Pro...
>
> Please correct me if I'm wrong.
>
>       -tuu

It does sound that way.  So I won't do any correcting.

However, the "Ascii Express" has been dropped from the name as of MouseTalk
version 1.50.  This was done for a number of reasons.  But first, the reason
we even used it was because AE Pro had extremely successful name recognition
(think marketing here).  It was a good way to introduce a new, unknown product
into the marketplace.

This caused some trouble with dealers and consumers down the road.  They kept
asking for "Ascii Express" (meaning MouseTalk).  To circumvent any further
purchasing confusion, USII changed the SKU for the product to simply
"MouseTalk".

Regardless, it still stands that MouseTalk is NOT a mouse version of AE Pro.

TRIVIA:  Do you know that USII sells an MS-DOS telecom package patterned after
AE Pro?  It is called ASCII Express MS-DOS (AEMS), or simply ASCII Pro.

--Morgan Davis
  United Software Industries, Inc.

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