[comp.sys.apple] Dealer Support

dlp@pro-lep.UUCP (Don Patrick) (11/14/88)

All the Apple Dealers in Austin TX who had personnel working there that KNEW
what they were talking about have gone out of business.  The only dealers left
are those who hired pure salesman.  The sad fact is that to pay the overhead,
dealers must move a lot of inventory, and the salesman who is also a computer
literate is a rare thing to behold.

And why must we have hard-core salespersonnel?  Don't the computers sell
themselves?  Unfortunately, to those of us for whom the answer is "yes" there
is a strong urge to save that extra 1% and go mail order.  Mail order almost
destroyed the stereo retail business in the '60s, and it's threatening to do
the same thing to the retail computer industry today.

Don't get me wrong: I'm not against mail order (in fact, I own such a
business); local dealers can't carry every product.  And don't jump on the 1%,
I know it's usually much more.  The point is the market has created this
unfortunate situation.  If you want dealer support, you have to pay for it. 
So next time you mail order something, consider your local dealer.  If he's a
decent sort, and you'd like to see him around a year from now, give him the
opportunity to order it for you FIRST.  Most dealers will match a mail-order
price, given the opportunity, and can usually special order just about
anything.

  ________________________________________________________________________
 /                         /                       /                     /|
| Don Patrick             |ProLine: dlp@pro-lep   | Source: ST9365      | |
| 9100 Circle Drive       |     512-288-2114      |  GEnie: DONPATRICK  | |
| Austin TX 78736-7911    | AppleLink: D Patrick  |    CIS: 72355,1717  | |
|_______________________________________________________________________|/