lsr@Apple.COM (Larry Rosenstein) (02/03/89)
In article <8902010559.AA30585@wpi> DSEAH@WPI.BITNET writes: >just make it up? I wish Apple wasn't so tight on this, "we announce no >product before its time" business. Does this policy have something to do with >the overhyped-underdelivered Macintosh Office a few years ago? The Macintosh Office is an example of what can go wrong. There are several reasons. First, things change in the course of a project. A project may be cancelled or its specs may change. Second, when we announce a major product such as a CPU, we generally try to make it available at the same time. Announcing a product that isn't available only makes people delay purchases until it is available. Finally, announcing a new product gets a vertain amount of publicity, which would be wasted if people couldn't go out and buy the product, try it out, etc. The rule is not hard and fast. We generally talk freely about development tools, and even make beta versions freely available. And we are much more open about talking about product directions and certain software projects (while avoiding specific details). -- Larry Rosenstein, Object Specialist Apple Computer, Inc. 20525 Mariani Ave, MS 46-B Cupertino, CA 95014 AppleLink:Rosenstein1 domain:lsr@Apple.COM UUCP:{sun,voder,nsc,decwrl}!apple!lsr