[comp.sys.apple] InCider buyout of A+/Death of Apple II

unknown@ucscb.UCSC.EDU (The Unknown User) (03/13/89)

	This is from Denise Caruso's weekly column INSIDE SILICON VALLEY on 
the TECHNOLOGY page of the business section of today's (Sunday March 12)
San Francisco Examiner/Chronicle  {heck, I wanted to give credit where it's
due}:

	PLUS NO MORE:  In case anyone needed proof that the Apple II's 
days are numbered, A-Plus, the award-winning ZIFF-DAVIS publication that 
covered the Apple II market for the last six years, has been sold to IDG in
Peterborough, N.H.  The May issue will be the last.  The name and subscriber
list will merge with INCIDER, IDG's Apple II mag, and the mag will be 
renamed INCIDER A-PLUS, says Marty Mazner, former publisher of A-Plus.
The 18 or so staffers are being absorbed into other Z-D publications.

	Mazner wouldn't say what the loss of A-Plus means to the Apple II.
But word is that Apple II won't make it until Christmas, despite annual
sales of $6 million to $7 million. Insiders say Apple's internal disdain for
the product makes software vendors leery of developing for it.  Voila! a
self-fulfilling prophecy.

	END OF QUOTATION

	God, I'd heard rumors of that sale all week...Now it's absolutely
positive.  I have been a subscriber of A+ for a few years now and like it
better than InCider! What a bummer...I hope they maybe merge the styles of
the magazines instead of keeping it the same InCider it's always been.

	Also I don't understand the logic of Apple taking out FULL PAGE
ads in many newspapers last year looking for engineers to work on the
NEXT GENERATION of Apple //s if they are really going to dump it. Pretty
dumb, I say.

	Did Gary Little (former editor of A+) move to Mac(World/Week..which-
ever's done by Ziff Davis) a few months ago because this was rumored way
back then?

--
The Unknown User
unknown@ucscb.ucsc.edu

kucharsk@uts.amdahl.com (William Kucharski) (03/14/89)

In article <6666@saturn.ucsc.edu> unknown@ucscb.UCSC.EDU (The Unknown User) writes:
 >...I have been a subscriber of A+ for a few years now and like it
 >better than InCider! What a bummer...I hope they maybe merge the styles of
 >the magazines instead of keeping it the same InCider it's always been.

Personally, I think the Apple ][ magazine market just hasn't been the same
since Softalk folded (sniff...)
-- 
					William Kucharski

ARPA: kucharsk@uts.amdahl.com
UUCP: ...!{ames,decwrl,sun,uunet}!amdahl!kucharsk

Disclaimer:  The opinions expressed above are my own, and may not agree with
	     those of any other sentient being, not to mention those of my 
	     employer.  So there.