upstill@ucbvax.UUCP (Steve Upstill) (08/28/84)
The closest I come to violent behavior is when I see a commercial starting
in a movie theater. This is just unacceptable behavior. Complain to the
management and they'll tell you they run commercials to keep the price of
admission down. BULLSCOOP!!! Figure it out: advertisers on television pay
on the order of a half-cent per viewer. How much more could they be willing to
pay a theater?
I don't think guerrilla tactics are out of order in response to commercials
in movies. You can complain to the management, point out the holes in the
above argument, and also point out how many other theaters DON'T run
commercials. You can loudly boo when the thing starts; I find that other people
join in. Finally, you can demand your money back. This deprives the theater
of real income, and refunds for some few people likely cover what the
theater makes for showing the thing in the first place. But don't put up with
it! My skin breaks out and I develop a nervous twitch on exposure to
commercials, with the effect proportional to the size of the screen. Think
of protest as first aid for people like me.
Steve U.