blickstein@orphan.DEC (Dave Blickstein) (08/28/84)
I'm all for paid-for passive advertising in movies.
As someone mentioned, you get these kind of advertisements every day of
your life. It's only realistic that they show up in contemporary movies.
I defy you to go through one day of life without seeing a brand name
logo of some kind (chances are you're looking at one right now (the one
on your terminal)).
Also, if the film-maker doesn't compromise the story to accomodate
brand name displays he might as well get money for it. We benefit as
well. It's a new and harmless way of raising money to make the film.
Extremely high prices are paid for those displays, and the increased
guaranteed revenue means the producer can afford a little more (better
actors, better stories, better technical support, and perhaps a bit more
time to do it right (maybe even cheaper ticket prices)).
I think most of these ads have been done with minimal artistic sacrifice.
I agree completely though that ads shown before the movie are not
acceptable.
db
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