V131Q5CG@ubvmsc.cc.buffalo.edu (John Taylor) (03/27/89)
>From: Murph Sewall <SEWALL%UCONNVM.BITNET@CUNYVM.CUNY.EDU> >>In-Reply-To: Message of Sat, 25 Mar 89 19:24:45 GMT from <mjohnson@APPLE.COM> Mark Johnson writes: >>(I could have had a few marketing positions in Apple, but as many others I >>know feel, "marketing" is a four-letter word and I preferred a more "honest" >>job -- developer technical support.) Murph Sewall replies: >If the present train of marketing myopia >(something most of those marketing MBA's surely have read, but sadly don't >seem to have understood) continues, Apple may not be in very good shape >when the century turns. My thoughts: "Those marketing MBA's" that Murph speaks of ought to start listening to the people who form the backbone of the company; maybe this is why "'marketing' is a four-letter word." The Japaneese run their enterprises by giving people closest to the products the most control; seems logical, dosen't it? Apple had better drop the top-heavy buearuacracy if they want to beat out corporations like IBM and yes, the Japaneese (which form a conglomerate of their own, in some respects); maybe this is impossible when the people in charge are the problem. Well Mark, Matt, Keith (and any others), you're not alone: NASA has a 2:1 management to "real worker" ratio--just for example. {sigh} :( -------------- John Taylor -- SUNY at Buffalo Internet: v131q5cg@ubvmsc.cc.buffalo.edu Bitnet : v131q5cg@ubvmsc