SEWALL@UCONNVM.BITNET (Murph Sewall) (04/14/89)
>GS pricing compared with what I can get a complete Mac for, mostly. >I don't bemoan the lack of a consortium price, because even if there >was one, it's still seems to expensive. > >Sounds like they don't want the machine to succeed, but I was wondering >if there was some subtle marketing reason for what they're doing. I quoted the Business Week article a month or two ago (January?) that said Apple had adopted a strategy of trying to increase margins rather than market share. The IIgs continues to sell briskly at present prices (so they must not be too high for everyone). I think Apple makes an even larger margin on the Mac SE-030; what they don't want to do is tie up production capacity making computers that return a lower profit contribution than another computer that could be made with the same resources. There is PLENTY of business logic that argues Apple ** MIGHT ** make more money lowering the IIgs price and sustaining a (profitable) market share over a longer period. However, there isn't any compelling way of *proving* which strategy really is the better one. Murph Sewall Vaporware? ---> [Gary Larson returns 1/1/90] Prof. of Marketing Sewall@UConnVM.BITNET Business School sewall%uconnvm.bitnet@mitvma.mit.edu [INTERNET] U of Connecticut {psuvax1 or mcvax }!UCONNVM.BITNET!SEWALL [UUCP] (203) 486-5246 [FAX] (203) 486-2489 [PHONE] 41 49N 72 15W [ICBM] -+- I don't speak for my employer, though I frequently wish that I could (subject to change without notice; void where prohibited)
aash@ms.uky.edu (aash) (04/14/89)
I think that it would make alot of sense for Apple to
come out with a SuperGS that 'just happens' to run
Mac software, and 'just happen' to be a Mac-in-disguise,
but still a pretty good disguise. That way you could
have the superior speed (etc, whatever) of the Mac
and still pretend you're on a II! :-)
aash
(this is a product I would seriously consider buying, by the way)
--
aash
aash@ms.uky.edu (archive at 128.163.128.6)
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