[comp.sys.apple] APDA Price reducations

LWELCH@COLGATEU.BITNET (05/05/89)

The most recent APDAlog talks for a little while about how it has reduced
prices for items on the Apple // and Mac technical notes.  But, the only
actual price reduction is in the 1989 Disk version of the Technical notes
from $25 to $20.  All of the other Apple // item prices seem to have stayed the
same as they have been since Apple took APDA over.  These new APDA prices are
about 2 to 3 times what APDA used to charge when it was independent.  I wish
Apple had not taken over APDA.  Everything was much cheaper before & they did
about everything APDA does now.


|  Chip Welch                                "Apple ][ Forever!"             |
|  Chipmunk Computer Systems                                                 |
|  CU Box L3058                         BITNET:  LWELCH@COLGATEU.BITNET      |
|  Hamilton, NY 13346                   GEnie:   C.WELCH3                    |
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shawn@pnet51.cts.com (Shawn Stanley) (05/07/89)

LWELCH@COLGATEU.BITNET writes:
>The most recent APDAlog talks for a little while about how it has reduced
>prices for items on the Apple // and Mac technical notes.  But, the only
>actual price reduction is in the 1989 Disk version of the Technical notes
>from $25 to $20.  All of the other Apple // item prices seem to have stayed the
>same as they have been since Apple took APDA over.  These new APDA prices are
>about 2 to 3 times what APDA used to charge when it was independent.  I wish
>Apple had not taken over APDA.  Everything was much cheaper before & they did
>about everything APDA does now.

I think Apple has really hurt APDA by taking it over and deciding to be
non-competetive in their pricing.  I wish they'd at least match Tech Alliance
with the products they have in common, while bringing down the prices on the
products that you just can't find anywhere else.

UUCP: {uunet!rosevax, amdahl!bungia, chinet, killer}!orbit!pnet51!shawn
INET: shawn@pnet51.cts.com

jm7e+@ANDREW.CMU.EDU ("Jeremy G. Mereness") (05/08/89)

> *Excerpts from ext.in.info-apple: 6-May-89 Re: RE: APDA Price reducations*
> *Shawn Stanley@ucbvax.ber (982)*

> LWELCH@COLGATEU.BITNET writes:
> >The most recent APDAlog talks for a little while about how it has reduced
> >prices for items on the Apple // and Mac technical notes.  But, the only
> >actual price reduction is in the 1989 Disk version of the Technical notes
> >from $25 to $20.  All of the other Apple // item prices seem to have stayed
> the
> >same as they have been since Apple took APDA over.  These new APDA prices are
> >about 2 to 3 times what APDA used to charge when it was independent.  I wish
> >Apple had not taken over APDA.  Everything was much cheaper before & they did
> >about everything APDA does now.
> I think Apple has really hurt APDA by taking it over and deciding to be
> non-competetive in their pricing.  I wish they'd at least match Tech Alliance
> with the products they have in common, while bringing down the prices on the
> products that you just can't find anywhere else.

If there are no price discounts, and everything available from APDA can be
obtained from other sources (like tech notes) what is the point in spending
one's hard earned cash on APDA? The newsletter is not all that great for the
money they want for it, and just joining APDA doesn't make you a "certified
developer." That costs *more* money.

I cannot see for the life of me what ADPA is good for anymore now that Apple has
acquired it. I've heard complaints that customer service has gone down the
tubes, and the prices are almost prohibitive for students like myself. Apple's
acquisition, despite their well-documented reasons for doing so, has IMHO ruined
ADPA and made it just another arm of Apple's corporate bureacracy where once it
was an independent creative entity.

Seriously, what's it good for anymore?


jeremy mereness
=============
jm7e+@andrew.cmu.edu (Arpanet)
r746jm7e@CMCCVB (vax.... Bitnet)

lwv@n8emr.UUCP (Larry W. Virden) (05/08/89)

I think there is a misconception here.  1) APDA's primary purpose is to be
the sole provider to developers of certain software.  2)  There are additional
items that one can buy from this source.  Some of these items are pretty much
exclusive to APDA (should be no other place that you can BUY tech notes
other than APDA), and some are 3rd party software.  3) there is little if
any discounts on 3rd party software - which is significantly different from
TechAlliance's approach.

Note that when TA had the APDA, many folks belly-ached about poor service.
Apple decided that they couldnt have that, and so they took it over. 
Since TA was a coop, profit wasnt their primary purpose.  Now that Apple has
it, profit becomes a bigger issue.

I warned MANY folks who were calling for Apple to take over APDA that they
would not be pleased with the results.  Mac folks seem to be pleased - many
Apple II folks are not.
-- 
Larry W. Virden	 674 Falls Place, Reynoldsburg, OH 43068 (614) 864-8817
75046,606 (CIS) ; LVirden (ALPE) ; osu-cis!n8emr!lwv (UUCP) 
osu-cis!n8emr!lwv@TUT.CIS.OHIO-STATE.EDU (INTERNET)
The world's not inherited from our parents, but borrowed from our children.

mattd@Apple.COM (Matt Deatherage) (05/10/89)

In article <8905050328.aa15839@SMOKE.BRL.MIL> LWELCH@COLGATEU.BITNET writes:
>The most recent APDAlog talks for a little while about how it has reduced
>prices for items on the Apple // and Mac technical notes.  But, the only
>actual price reduction is in the 1989 Disk version of the Technical notes
>from $25 to $20.  All of the other Apple // item prices seem to have stayed the
>same as they have been since Apple took APDA over.  These new APDA prices are
>about 2 to 3 times what APDA used to charge when it was independent.  I wish
>Apple had not taken over APDA.  Everything was much cheaper before & they did
>about everything APDA does now.
>
>
Chip, APDA wanted to hold an APDA Town Meeting at AppleFest to hear what
Apple II developers (not necessarily Partners) thought about their service.
All of two people bothered to show up.  I know you were there; did you go?

>|  Chip Welch                                "Apple ][ Forever!"             |
>|  Chipmunk Computer Systems                                                 |
>|  CU Box L3058                         BITNET:  LWELCH@COLGATEU.BITNET      |
>|  Hamilton, NY 13346                   GEnie:   C.WELCH3                    |
>`----------------------------------------------------------------------------'

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hzink@pro-nucleus.UUCP (Harry Zink) (05/11/89)

Network Comment: to #345 by pnet01!crash!ucbvax.berkeley.edu!unmvax!indri!nic.MR.NET!shamash!nis!sialis!orbit!pnet51!shawn

The best joke of the whole 'press release' that APDA posted was their
statement that apple wants to run it as a 'break-even business', and that is
the reason they keep the suggested retail prices.  Now, correct me if I'm
wrong, but suggested retail prices DO include a significant mark-up for
dealers beyond the initial cost of the product (usually in the 30-40% range). 
Now, if APDA's intent were truly to break even, and not make profits, how
would they explain away this little issue ("We're not keeping the
money...really!").  I would be real curious to hear that one.

If APDA were really interested to operate on a break-even basis they could
offer their products at substantially reduced rates to their members (I
understand you still have to join and pay around $20/year - is that so?).  So,
I would see no reason they can't reduce most of their prices by 20% or more,
and still 'break-even' - unless, that is, they do want to be profitable and
their claim to be 'break-even' was just another marketing ploy (a lie, in
other words).

What do you think...?

+
        hzink@pro-nucleus
        crash!pnet01!pro-nucleus!hzink : UUCP
                                                +

lsr@Apple.COM (Larry Rosenstein) (05/13/89)

In article <8905110837.AA23251@crash.cts.com> hzink@pro-nucleus.UUCP 
(Harry Zink) writes:
> statement that apple wants to run it as a 'break-even business', and 
that is
> the reason they keep the suggested retail prices.  Now, correct me if I'm

No the reason stated for selling 3rd party products at suggested retail 
prices was to avoid competing with other mail order dealers (e.g., 
ComputerWare, etc.).  APDA carries 3rd party products as a convenience to
members who might want to order from 1 place.

Larry Rosenstein, Apple Computer, Inc.
Object Specialist

Internet: lsr@Apple.com   UUCP: {nsc, sun}!apple!lsr
AppleLink: Rosenstein1