jdb@qubix.UUCP (06/09/84)
> From: stuart@ssc-vax.UUCP > > If you listen to radio a lot, you can almost always tell when there's a rating > going on - the stations [...] hold some big money give-away in hopes of > boosting there ratings a couple of points. One other tipoff that a rating period is on, at least for certain kinds of stations: All-Beatle {day,weekend} specials. For a station whose format it fits, this gimmmik is as popular as the Multi-gigabuck "giveaway". The late lamented KFAT (Gilroy, CA) Had a different way of dealing with a rating period once. They ANNOUNED on the air that a rating period was on, and offered to pay each listener 25cents. All you needed to do was send a Self-Addressed- Stamped-Envelope (total postage cost at the time = 30cents) for it. A top40 country station publicly accused KFAT of bribing listeners to influence the ratings! 'Course they were running one of the big-buck-giveaway scams at the time themselves. "Really is that kind of mornin', really was that kind of night" -- Dr Memory ...{decvax,ucbvax,ihnp4}!decwrl!qubix!jdb