edward@pro-harvest.cts.com (Edward Floden) (10/25/89)
My Audio Animator arrived via UPS last Friday afternoon. In the box, along
with the expected hardware, I found the following letter:
(I have contacted Applied Engineering about posting this letter, and they
told me that its dissemination was fine with them. EF)
___________________________________________________________________________
Applied Engineering
A Division of AE Research Corporation
Dear Apple II Enthusiast:
For many years now, in May and September, a trade show has been held called
AppleFest. This trade show has featured software and hardware products for
the Apple II.
Nearly 100 exhibitors (including Applied Engineering) attend AppleFest to
show their current and newest products to the interested public as well as
the Apple dealers who frequently attend. These valuable shows allow
companies to display their latest products and give customers and dealers
hands-on experience with their products. They also provide a gathering
point for all Apple II enthusiasts, dealers and third party developers to
get to know each other personally.
However, the May 1989 AppleFest included a development that concerns
Applied Engineering very much. For the first time, the promoters of
AppleFest included Macintosh and Macintosh products. Applied Engineering
believes that this was a grave mistake. Macintosh already has a bi-yearly
show called MacWorld, which is 100% Macintosh and solely dedicated to that
computer. This year a new Macintosh show, MacDex, will begin. Including
Macintosh in the traditional Apple II show only dilutes the significance of
and support for the Apple II.
Applied Engineering has nothing against the Macintosh or its users and
developers. In fact, on a smaller level we develop products for Macintosh
as well. Should we choose to exhibit these products, we will attend
MacWorld or MacDex. Considering the fact that the Apple II series continues
to be the #2 or #3 best-selling computer in the world today, we think it's
certainly worthy of a trade show all its own.
Applied Engineering encourages you to write to the addresses below. If you
believe as we do, that AppleFest should remain pure to the Apple II series,
please express those thoughts in your letter. We know it's asking a lot,
but if you enjoy your Apple II and want to continue to see it thrive, Apple
Management and the trade show promoters need to know how you feel.
Sincerely,
The Management and Employees of Applied Engineering
Mr. Vidar J Jorgenson Customer Relations
Managing Director Apple Computer
Cambridge Marketing, Inc. 20525 Mariani Avenue
One Forbes Rd. Cupertino, CA 95014
Lexington, MA 02173
(617) 860-7100
-----
(214) 241-6060 P.O. Box 5100 Carrollton, Texas 75011
___________________________________________________________________________
Those of us who lamented the lack of Apple II exhibitors at the recent San
Francisco AppleFest, and who ?? the encroachment of Macintosh products at
an Apple II event, are obviously not alone. I agree with Applied
Engineering: if I wanted to see Macintosh products, then I would go to
MacWorld.
:Edward
_______________________ ______________________
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