SEWALL@UCONNVM.BITNET (Murph Sewall) (02/03/90)
>What did you think of Allan Z. Loren's resignation? Seems like Marketing >may be in for a shakeup after all... Rumors in financial circles (Wall Street Journal & Business Week stuff) was that Allan Z's days were numbered as soon as it became clear just how disappointing last year's Christmas season sales were going to be. The press conveys the impression that he didn't resign, he was canned (at that level the term "fired" isn't used in public). At issue is what strategic direction is Apple going to take? I think they're doing fine at the high end (the whole industry has slowed along with the national economy, not much Apple can do). I did talk with a big league computer center director (and MAJOR PC/workstation buyer) who says that for equivalent personal workstation features Apple's prices are consistently above IBM's (Macintosh software has an edge on the Presentation Manager at the moment, but that's not going to last). Given a slowing economy, some rethinking of the Macintosh price structure may be in order. The biggie is: will Apple recognize that there's still a large PERSONAL computer market out there which the IIgs can be uniquely positioned for? As the high end moves to 'workstations' which are capable of more than most individual users need, the question of the IIgs and Macintosh 'cannibalizing' each others sales becomse a non-issue. /s Murph <Sewall%UConnVM.BITNET@CUNYVM.CUNY.Edu> [Internet] or ...{psuvax1 or mcvax}!uconnvm.bitnet!sewall [UUCP] + Standard disclaimer applies ("The opinions expressed are my own" etc.)