lbotez@pro-sol.cts.com (Lynda Botez) (02/12/90)
Here's something that's been going around for those who wish to write Apple directly regarding the Apple II. Seems there's been a few changes to Apple management in the last week, so there are a couple of people you won't have to write... :-) February 1, 1990 To the Members of the Apple II Community: This year could mark a historic turning point for the Apple II... if you help. We are asking you to voice your support for the Apple II, to convince Apple Computer that the Apple II is worth further investment. Despite all the rumors regarding its imminent death, the Apple II remains with us, alive and improving. The Apple II community has, in many respects, been thrust backward into the days of semi-obscurity and grassroots survival... however, Apple Computer is currently revitalizing its Apple II marketing and development strategies. With this effort comes the hope of a grand rebirth for the Apple II platform. II Infinitum is a letter-writing campaign encouraging members of the Apple II community to speak out now! We want you to write not only to John Sculley at Apple Computer, Inc., but also to the Wall Street Journal. We hope that if the Journal receives enough letters, they will be motivated to publish an article on our efforts. This will allow us to then reach Apple stockholders, who have the clout that we need to support our efforts. In addition, we urge you to distribute this letter to other members of the Apple II community, so that even more voices will be added to this cause. Listed below are some guidelines that we recommend using when writing your letter. The addresses of John Sculley and the Wall Street Journal, as well as others we encourage you to contact, are listed after that. Please take this opportunity to support the Apple II... only by combining our efforts can we achieve success. Apple II Forever! II Infinitum Recommended Guidelines: - Keep your letter businesslike and to the point - no more than one neatly typed or laser-printed page if possible. - Avoid form letters or petitions; individual, personal letters have a much greater impact. Of course, you can write a single letter, then personalize it for each person you send it to. - Include relevant personal information: perhaps discuss how long you have used the Apple II, the types of applications you use now or would like to use in the future, the direction you would like to see Apple take in developing, marketing and supporting the line, etc. - Avoid negative or derogatory remarks. Focus on the positive and look toward the future. - Be sure to close your letters by thanking the reader for his time. - Mail your letters in a standard legal-size envelope which looks businesslike. - Mail your letters with a return receipt requested if you can afford it. Names and Addresses: John Sculley Robert L Bartley Editor President and CEO The Wall Street Journal Apple Computer Inc 200 Liberty Street 20525 Mariani Avenue New York NY 10281 Cupertino CA 95014 Letters Letters InCider Magazine Nibble Magazine 80 Elm Street 52 Domino Drive Peterborough NH 03458 Concord MA 01742 Letters Editor Byte Magazine One Phoenix Mill Lane Peterborough NH 03458 The following are individuals at Apple Computer, Inc. to whom you may consider writing for greater effect (Write to them at the same address as John Sculley.): Allan Z. Loren, Senior VP and President, Apple USA Bernard Gifford, Vice President, Education, Apple USA Jean-Louis Gasse, Senior Vice President and President, Apple Products Randall S. Battat, Vice President, Product Marketing, Apple Products David Han****, Senior Vice President, Marketing, Apple USA Morris Taradalsky, Vice President, Customer Service and Information Technology, Apple USA Ian Diery, Senior Vice President, and President, Apple Pacific Michael H. Spindler, Senior Vice President, and President, Apple Europe --------------------------------------------- The above was taken off of Compuserve. I would strongly suggest that anyone interested in the future of the Apple II sit down an write a letter. Right now there are a lot of things happening at Apple. They are rethinking their whole corporate plan, and a small part of it involves the Apple II. From what I've read, John Sculley is now head of new products (at least temporarily); so the fate of the ROM 4 is probably his decision. Lynda
jeffn@nuchat.UUCP (Jeff Noxon) (02/13/90)
Allan Z. Loren and Jean-Louis Gasse can be removed from that list of names. Also note that his name is not David Hanfourasterisks, it's David Hancock. It was apparently bleeped by a profanity filter. Rumors have it that Sculley is going to resign or get canned soon, also. Jeff -- -- jeffn@nuchat.sccsi.com | IF YOU ARE ON .EDU, PLEASE USE THE ADDRESS BELOW: jeffn@nuchat.uucp | ...uunet!nuchat!jeffn | jeffn%nuchat.uucp@uhvax1.uh.edu