J_MEYERS@UVMVAX.BITNET (03/12/90)
Greetings to all,
I'm am preparing a research paper on the Marketing
strategies of Apple Computer, Inc. in the 1990's. If any of
you have any insights/opinions on the subject Apple's Strategy or
what their strategy should be or the general trend of the industry
as a whole, I invite you to share them.
Fuel for Thought:
Will the 90's bring more personal computers, or will there
be an emphasis on the "mini-computer" market that Sun
Microsystems has benefited from in the last few years. Where is
the biggest market? Mainframes? Mini-computers? Micro-Computers?
Or will the demand shift from the mini-computer to the networked
micro computer. What will be the hottest operating system of the
90's, is MS-DOS dieing out? Should Apple continue to develop CD
storage systems? What will be Apple's Major target markets in the
future?
What will happen (to) NeXT, here's your chance to predict
the future.
PLease Respond directly to me or the list.
Thanks in Advance for your participation.
____________ Jon Meyers : Consulting Department
| | Academic Computing Services
|x / University of Vermont
| / 113 Waterman Building
/ | Burlington, VT 05405-0160
| /
| | BITNET: JMEYERS@UVMVAX
| |
-------