dya@unc-c.UUCP (07/26/84)
<Thanks, Arbitron> Well, to those who like to drop the hammer on "punks" and "chair warming automation wimps" here are the latest Charlotte Arbitrons hot off the press: WSOC-FM (Automated country-TM Country Lovin ??) 17.3 up 0.1 WPEG-FM (Drake-Chenault SuperSoul) 10.8 steady WBT 7.7 down 3 WBCY (Jumped two places)-CHR (WBT-FM) 7.1 down 0.6 WROQ CHR-MTV bent (Burkhardt/Abrahms cons.) 5.8 down 1 WEZC Mellow rock 5.7 down 0.1 WJZR Up to 7th from 12th (Only hits, regardless) 5.4 up 2.6 WJZR reports that they were getting a 10 in the Birch report which is a bit higher (the numbers don't compare) with respect to the other stations. When this is correctly weighted, it shows that WJZR (a station which has been on the air 1 year with CHR, was religious) has had audience gains derived DIRECTLY FROM THE OTHER CHR STATIONS. In other words, the total radio listening universe didn't agree. And WPEG didn't lose a single ratings point to CHR audience dilution. Copycat CHR fm's. Audience dilution. I love it. (One of those FM's (all except WBT) will *HAVE* to change format, or the differences between more and more stations will be less and less until no station has any ratings at all......) -dya-