[sci.space] Phil Dietz

Dale.Amon@H.CS.CMU.EDU (11/13/86)

I wished to comment on your statement about the nature of L5
literature. What you say is to a great extent true, and for very good
reasons.

We are not targeting highly trained engineers. We are aiming for the
general public. All of us (Space Digest) know that these things can be
done. We might argue about the particulars, but most of us agree that
our civilization will move into space over some disputed time frame.

The average housewife, insurance salesperson, officeworker, doctor,
nurse, or mill worker doesn't know any of this. They are not educated
to understand the technical arguments even if we made them. And yet
these are the people who really control where the government side of
the space program will go, and at the very least will decide whether
the government will allow private enterprise to even try. Regardless of
what DC wildlife thinks, they only run things so long as the grass
roots don't get too terribly annoyed by them.

If we gave out the info that would excite you, we would not reach this
audience. You, Paul, already know the importance of the issues. You
know even enough about the details and the problems to have valid
disagreements with my stands. So we don't need to target you with our
literature.

I'm sure that if you think about it, you'll see that we are taking the
right approach for our market. You have to make it exciting enough at a
gut level and splashy enough to make uninformed nontechnically trained
people WANT to learn more. Given that they start the learning process,
they will eventually understand the deeper issues. NOBODY does this
better than we do.

It is our (L5's) ability to get the average Joe where he lives that is one
of the major reasons NSS is interested in a merger. 

I'm sorry you don't like our materials, but I'm sure you will do active
things toward a strong space program whether you are one of us or not.
Just the fact of your taking the time to HAVE positions on the issues
we argue about makes you more like one of us than you probably think.

Our job is to get a few million people to the same level as you.  It's
a hard job, and nobody else is doing it.