[misc.legal] Is ARC a valid trademark?

leonard@qiclab.UUCP (Leonard Erickson) (09/19/88)

I seem to vaguely recall hearing somethiing to the effect that you cannot
trademark a "descriptive" term. (forgive the vagueness as it has been a
*long* time since I saw this)

ARC is about as descriptive as you can get given the DOS restriction on
file extensions...

In any case, I *do* recall that letting your trademark be used as a generic
term can result in loss of trademark status. Xerox used to regularly bug
magazines about writers using Xerox this way ("Marge, xerox a few copies of
this..."). Since until this lawsuit, there is little evidence that SEA was
actively seeking to prevent this, they may be in for a *real* shock if they
run into someone with the bucks to fight this in court.


-- 
Leonard Erickson		...!tektronix!reed!percival!bucket!leonard
CIS: [70465,203]		...!tektronix!reed!qiclab!leonard
"I used to be a hacker. Now I'm a 'microcomputer specialist'.
You know... I'd rather be a hacker."

troeger@ttidca.TTI.COM (Jeff Troeger) (09/21/88)

In article <1682@qiclab.UUCP> leonard@qiclab.UUCP (Leonard Erickson) writes:
>I seem to vaguely recall hearing somethiing to the effect that you cannot
>trademark a "descriptive" term. (forgive the vagueness as it has been a
>*long* time since I saw this)

Being unfamiliar with the copyright/trademark issues, I don't know if this
is useful, but DataPoint has a trademark (and has had it since the '70s)
on the word ARC. As reprinted from a current Datapoint Manual

	"Attached Resource Computer" is a trademark of DATAPOINT Corporation.
	Registered in the US patent and Trademark office.
	"ARC" is a trademark of DATAPOINT Corp.

keithe@tekgvs.GVS.TEK.COM (Keith Ericson) (09/22/88)

In an earlier article someone writes:

<...DataPoint has a trademark (and has had it since the '70s)
<on the word ARC. As reprinted from a current Datapoint Manual
<
<	"Attached Resource Computer" is a trademark of DATAPOINT Corporation.
<	Registered in the US patent and Trademark office.
<	"ARC" is a trademark of DATAPOINT Corp.

Well - that kind of puts an end to THAT question, doesn't it.

(Doesn't it?) (Get the hint, everybody?)

keith

ooblick@eddie.MIT.EDU (Mikki Barry) (09/22/88)

In article <3190@ttidca.TTI.COM> troeger@ttidcb.tti.com (Jeff Troeger) writes:
>Being unfamiliar with the copyright/trademark issues, I don't know if this
>is useful, but DataPoint has a trademark (and has had it since the '70s)
>on the word ARC. As reprinted from a current Datapoint Manual

>	"Attached Resource Computer" is a trademark of DATAPOINT Corporation.
>	Registered in the US patent and Trademark office.
>	"ARC" is a trademark of DATAPOINT Corp.

If DATAPOINT has indeed been using this as a trademark since the 70's,
I wonder why it hasn't bothered to register their trademark.  This leads
me to believe that there have been challenges to their exclusive use of the
letters, disallowing them to register it with the trademark office.

If ARC has been in common use, I find it hard to believe they can have
an exclusive right to use those letters in the same context.

Mikki Barry

greg@amdahl.uts.amdahl.com (Greg Bullough) (09/23/88)

In article <10117@eddie.MIT.EDU> ooblick@eddie.MIT.EDU (Mikki Barry) writes:
>In article <3190@ttidca.TTI.COM> troeger@ttidcb.tti.com (Jeff Troeger) writes:
>>Being unfamiliar with the copyright/trademark issues, I don't know if this
>>is useful, but DataPoint has a trademark (and has had it since the '70s)
>>on the word ARC. As reprinted from a current Datapoint Manual
>
>>	"Attached Resource Computer" is a trademark of DATAPOINT Corporation.
>>	Registered in the US patent and Trademark office.
>>	"ARC" is a trademark of DATAPOINT Corp.
>
>If DATAPOINT has indeed been using this as a trademark since the 70's,
>I wonder why it hasn't bothered to register their trademark.  This leads
>me to believe that there have been challenges to their exclusive use of the
>letters, disallowing them to register it with the trademark office.
>
>If ARC has been in common use, I find it hard to believe they can have
>an exclusive right to use those letters in the same context.
>
ARC is also the trade name for "Aircraft Radio Corporation," which is
(or was, last I checked) a subsidiary of Cessna Aircraft. They've been
around, I think, since at least WWII, since a lot of the military gear
of that era bears the designator "ARC." Their contemorary equipment has
not been renowned for its reliability.

Greg

leonard@bucket.UUCP (Leonard Erickson) (09/23/88)

In article <3190@ttidca.TTI.COM> troeger@ttidcb.tti.com (Jeff Troeger) writes:
<In article <1682@qiclab.UUCP> leonard@qiclab.UUCP (Leonard Erickson) writes:
<>I seem to vaguely recall hearing somethiing to the effect that you cannot
<>trademark a "descriptive" term. (forgive the vagueness as it has been a
<>*long* time since I saw this)
<
<Being unfamiliar with the copyright/trademark issues, I don't know if this
<is useful, but DataPoint has a trademark (and has had it since the '70s)
<on the word ARC. As reprinted from a current Datapoint Manual
<
<	"Attached Resource Computer" is a trademark of DATAPOINT Corporation.
<	Registered in the US patent and Trademark office.
<	"ARC" is a trademark of DATAPOINT Corp.

No problem. Any number of companies can have the "same" trademark as long as
they are for different *types* of product. SEA is using ARC as a trademark
for some sort of archiving program. *IF* their trademark is valid, you can't
use anything resembling that for your archiving program and maybe not for
*any* kind of program. But Datapoint's trademark refers toa piece of 
*hardware*. Different markets... so no chance of confusion.
-- 
Leonard Erickson		...!tektronix!reed!percival!bucket!leonard
CIS: [70465,203]
"I used to be a hacker. Now I'm a 'microcomputer specialist'.
You know... I'd rather be a hacker."

troeger@ttidca.TTI.COM (Jeff Troeger) (09/24/88)

In article <10117@eddie.MIT.EDU> ooblick@eddie.MIT.EDU (Mikki Barry) writes:

>If DATAPOINT has indeed been using this as a trademark since the 70's,
>I wonder why it hasn't bothered to register their trademark.  This leads
>me to believe that there have been challenges to their exclusive use of the
>letters, disallowing them to register it with the trademark office.

>If ARC has been in common use, I find it hard to believe they can have
>an exclusive right to use those letters in the same context.

>Mikki Barry

In regards to Mikki's question regarding DATAPOINT Coporations trademark,
After further investigation, The following are registered in the 
U.S. Patent and Trademark office:

	"ARC", "Attached Resource Computer", "ARCNET".

Is it possible for two companies to hold trademarks on the same name if 
the product is markedly different?


-- 
Jeff Troeger @ Citicorp(+)TTI
3100 Ocean Park Blvd.   (213) 450-9111, ext. 3153
Santa Monica, CA  90405 {philabs,randvax,csun}!ttidca!ttidcb!troeger
		or	troeger@ttidca

ooblick@eddie.MIT.EDU (Mikki Barry) (09/25/88)

In article <b7qO8c9yLH1010GSGRM@amdahl.uts.amdahl.com> greg@amdahl.uts.amdahl.com (Greg Bullough) writes:
>ARC is also the trade name for "Aircraft Radio Corporation," which is
>(or was, last I checked) a subsidiary of Cessna Aircraft. They've been
>around, I think, since at least WWII, since a lot of the military gear
>of that era bears the designator "ARC." Their contemorary equipment has
>not been renowned for its reliability.

A trade name does not necessarily mean a trademark.

Also, the same trademark can be used in different fields.  For example,
Cadillac the car and Cadillac cat food.  

Mikki Barry

hollaar@utah-cs.UUCP (Lee Hollaar) (09/27/88)

In article <3212@ttidca.TTI.COM> troeger@ttidcb.tti.com (Jeff Troeger) writes:
>Is it possible for two companies to hold trademarks on the same name if 
>the product is markedly different?

Yes.  A trademark identifies goods, and when you register it you must state
the goods that it is used to identify.  On a broad scope, you indicate one
or more categories, but your claim isn't on the whole universe of goods or
even all of a category, just on the particular types of goods that you have
already used with the trademark in interstate commerce.

So ARC being used as a trademark for a piece of hardware may not block using
ARC for a piece of software as long as people do not confuse them.  Same goes
for an aircraft radio company and a piece of software.

Now perhaps there is an argument that ARC has become a generic description of
a type of program, like many other former trademarks that aren't any more.
(According to an ad from Xerox (tm) called "Once a trademark, not always a
trademark": asprin, escalator, trampoline, raisin bran, dry ice, cube steak,
high octane, cornflakes, kerosene, nylon, yo yo, linoleum, shredded wheat, and
mimeograph.)

		Lee Hollaar
		University of Utah

rzahavi@gateway.mitre.org (Ron Zahavi) (09/29/88)

In article <1682@qiclab.UUCP> troeger@ttidca.TTI.COM (Jeff Troeger) writes:

>> Is it possible for two companies to hold trademarks on the same name if 
>> the product is markedly different?


I don't believe so, since the gun company just sued GM over the use of the
name 'Barreta' SP?  The argument is that by the use of the same name, one
company is utilizing the 'good' name of, or familiarity with a product of another.


I don't know, however, how this argument relates to actual words.  
I would be interested to find out what the trademark laws
say about such words as 'Apple' or even 'Arc'.  Apple is a fruit and Arc
is used in math.  Do companies have (OR SHOULD HAVE) the right to 
trademark these words.

For example:

I imagine one cannot make a printer and call it the 'Apple printer',
but why couldn't someone open the 'Apple advertising agency'.

Is there a law that distinguishes between 'real words, e.g. Apple' and
'invented words, e.g. Barreta' when it comes to trademarks?. 

  Thanks, Ron.




==============================================================================
      Ron Zahavi  (703) 883-5637                 Mitre Corporation
      rzahavi@gateway.mitre.org                  7525 Colshire Drive
                                                 McLean, VA  22102

Go Terps!
==============================================================================

levin@bbn.com (Joel B Levin) (10/01/88)

In article <40404@linus.UUCP> rzahavi@gateway.mitre.org (Ron Zahavi) writes:
}In article <1682@qiclab.UUCP> troeger@ttidca.TTI.COM (Jeff Troeger) writes:
}
}>> Is it possible for two companies to hold trademarks on the same name if 
}>> the product is markedly different?
}
}
}I don't believe so, since the gun company just sued GM over the use of the
}name 'Barreta' SP? . . .
}I don't know, however, how this argument relates to actual words.  
}I would be interested to find out what the trademark laws
}say about such words as 'Apple' or even 'Arc'.  Apple is a fruit and Arc
}is used in math.  Do companies have (OR SHOULD HAVE) the right to 
}trademark these words.

Note that when the Apple Macintosh came out, its manuals had the
following notices:

  Macintosh is a trademark of McIntosh Laboratories, Inc. and is being
  used with express permission of its owner.

  Apple, the Apple logo, ..., are trademarks of Apple Computer, Inc.

Other companies' documents always referred to Macintosh as a trademark
*licensed to* Apple Compter, Inc.

Apple clearly had to come to some arrangement with the manufacturer of
high fidelity equipment before they could use "Macintosh" as the name
of their new computer.
UUCP:     {backbone}!bbn!levin		POTS: (617) 873-3463
INTERNET: levin@bbn.com

pavlov@hscfvax.harvard.edu (G.Pavlov) (10/02/88)

In article <30362@bbn.COM>, levin@bbn.com (Joel B Levin) writes:
> 
> Other companies' documents always referred to Macintosh as a trademark
> *licensed to* Apple Compter, Inc.
> 
> Apple clearly had to come to some arrangement with the manufacturer of
> high fidelity equipment before they could use "Macintosh" as the name
> of their new computer.

  Actually, they only did so after McIntosh initiated legal action against 
  Apple.
 
  Not that it matters.

ooblick@eddie.MIT.EDU (Mikki Barry) (10/02/88)

In article <30362@bbn.COM> levin@BBN.COM (Joel B Levin) writes:
>Apple clearly had to come to some arrangement with the manufacturer of
>high fidelity equipment before they could use "Macintosh" as the name
>of their new computer.

However, Cadillac the car and Cadillac dog food are both registered
trademarks for their respective companies.  Our attorney informed us
that similar or identical marks are fine for products that are different
enough.  The arrangement Apple struck may have referred to an agreement
with McIntosh to not contest their registration application for Macintosh.

I am currently going through trademark registration myself and my desk is
littered with similar marks, but have been informed that I can use mine
because it is for computer networking software which is a far different 
product from the other marks.  If another contests it, however, it will
go into litigation, which is a pain in the neck.

Out of curiosity...

>INTERNET: levin@bbn.com

Has bbn registered a trademark on the word Internet?  My company,
Internet Systems Corporation was using the word as an abbreviation on a
product line since we believed it to be a word in common use.  However,
a company in Cambridge, NOT bbn told us that we could no longer do that
because they had registered the trademark.  Upon checking, we found that
they had not.  BBN's corporate attorneys may be interested in case they
actually *do* try to register it.

Mikki Barry

rwi@naucse.UUCP (Robert Wier) (10/03/88)

 I would be interested in the agreement between McIntosh (the hi fi firm)
 and Apple regarding the Macintosh name.  I guess probably the reason
 that the hi fi company got the agreement was because the names are 
 so similar, and there is the possibility for confusion in the 
 consumer electronics market.  

 I wonder if the hi fi company got a set fee, or whether they have a 
 per-item sold arrangement.  If they just got a buck for every machine
 sold, that would still ring up to a hefty chunck of change considering
 the number of Macs out there.

 --Bob Wier in Flagstaff, Az.  Northern Arizona University

rwi@naucse.UUCP (Robert Wier) (10/03/88)

 
 I posted this awhile ago, but never saw it turn up on the system.
 Must have gotten thrown out into the bit bucket.  My apologies
 if there are multiple copies floating around -- B.W.

> In article <1682@qiclab.UUCP> leonard@qiclab.UUCP (Leonard Erickson) writes:
>>I seem to vaguely recall hearing somethiing to the effect that you cannot
>>trademark a "descriptive" term. (forgive the vagueness as it has been a
>>*long* time since I saw this)
  There was an interesting major legal battle going on in the late
 70's when I was a grad student at Texas A & M, in College Station.
 There was a fairly large company there which delt with accounting
 and other paper-trail whatnot, and used computers extensively.
 Their name was "Agency Records Control", and there was a hot
 dispute with DataPoint in SanAntonio over who had rights to the
 ARC trademark.  This was being fought out in the Texas Secretary
 of State office since it involved a dispute on a corporate name.
 Unfortunately, I don't know how it came out.
 - Bob Wier in Flagstaff, Arizona
: