[misc.misc] Franchise Opportunity

karl@ddsw1.MCS.COM (Karl Denninger) (08/09/89)

In article <434@tp2.Waterloo.NCR.COM> howard@tp2.UUCP (Howard F. Steel) writes:
>In article <sYrS8Ay00WB84go0hh@andrew.cmu.edu> dp22+@andrew.cmu.edu (David
>Bruce Pinkus) writes:
>
>	--- some stuff about a fabulous new franchise deleted -----
>
>I was under the impression that the NET was not for business advertisement.
>If it is, I have a number of friends who would like to advertise throughout
>North America for free.

Actually Howard, you may be wrong.

A few months ago there was a big flap about people using the network
resources (whether by posting, or reselling the stream that we call
"Usenet") for their personal profit.

Now, we all know that lots of sites resell the stream -- they ask others to
share the costs of importing their feed(s).  This includes Unido, UUNET, and
hundred of other smaller systems.  That, it would seem, is something that is
considered "ok" by nearly everyone.

Some people wanted to restrict the right of others to resell parts of the 
net that they claimed to be "theirs".  I was part of a big flap about this,
and gave up in disgust -- no one really cared, or so it seemed.  Even though 
there is a distinct distribution for this kind of thing (biz.* groups), people 
didn't want to restrict the commerce and compilation copyrights to that area
-- as long as their champion was doing the commercializing.

Now it comes full circle.  I have seen two nice commercial ads in the last
week.  This franchise deal was one, the other was some new hardware product 
(fax?) that was posted to some 7 or 8 groups.

Me thinks that it is only a matter of a very small time period before the
net becomes the next big advertising medium.  

All of you who said "oh, it's ok if <person x> copyrights and sells that 
group, and it's ok if <person y> posts ads for their book or whatever on 
the net, even though it's a commercial enterprise" will realize just what 
you have condoned.  The snowball is rolling downhill, and gathering both 
size and speed.

Personally I don't care anymore.  If it becomes common practice, well, heck, 
we may as well post our ads to the net too, right?  Looking at it from the
point of view of a corporate marketing manager, this is one hell of a cheap
way to get some publicity; 500,000 users across the world.  Not bad for a
few hundred bucks a month in telephone costs.

--
Karl Denninger (karl@ddsw1.MCS.COM, <well-connected>!ddsw1!karl)
Public Access Data Line: [+1 312 566-8911], Voice: [+1 312 566-8910]
Macro Computer Solutions, Inc.		"Quality Solutions at a Fair Price"

greenber@utoday.UUCP (Ross M. Greenberg) (08/10/89)

Karl:  thar ya go again!

The flap was about whether or not what came off the net, could be used
for profit by the person responsible for putting it on the net in the
first place.

Of course, 'n' thousand people seem to enjoy the postings in questions. So,
the idea of merely using that for a profit-making situation didn't add
to net.overhead at all.

Placing an ad on the net, though, is a bit different.  First, it uses net
resources for the sole profit of one person.  And it is specifically against
the charter of UseNet (or so it seems to me).

Not so slight a difference.

-- 
Ross M. Greenberg
UNIX TODAY!             594 Third Avenue   New York   New York  10016
Review Editor           Voice:(212)-889-6431  BBS:(212)-889-6438
uunet!utoday!greenber   BIX: greenber  MCI: greenber   CIS: 72461,3212

" Maynard) (08/10/89)

In article <1989Aug9.140945.5371@ddsw1.MCS.COM> karl@ddsw1.MCS.COM (Karl Denninger) writes:
>Some people wanted to restrict the right of others to resell parts of the 
>net that they claimed to be "theirs".  

Still refuse to recognize that rec.humor.funny is Brad Templeton's work?
Or are you too busy hating?

>I was part of a big flap about this,

Actually, you and Matt Crawford _were_ the flap.

>All of you who said "oh, it's ok if <person x> copyrights and sells that 
>group, and it's ok if <person y> posts ads for their book or whatever on 
>the net, even though it's a commercial enterprise" will realize just what 
>you have condoned.  The snowball is rolling downhill, and gathering both 
>size and speed.

*BOGUS CONCLUSION ALERT* *BOGUS CONCLUSION ALERT* *BOGUS CONCLUSION ALERT*

Karl, you use a slippery slope argument without showing how the slope is
slippery. Allowing Brad to protect and redistribute _his work_, in any
form, does not necessaruly lead to the net as advertising medium. Would
you prohibit Dave Barry from selling his column at a profit just because
he published it here first? It's the same thing.

>Personally I don't care anymore.  If it becomes common practice, well, heck, 
>we may as well post our ads to the net too, right?  

I suspect that any site (including ddsw1) which does this outside of
biz.* (which I commend you for supporting) would lose net access if done
repeatedly.


Seriously, though, why do you insist on continuing this vendetta? All
you do is give everyone else the distinct impression of sour grapes.

-- 
Jay Maynard, EMT-P, K5ZC, PP-ASEL   | Never ascribe to malice that which can
jay@splut.conmicro.com       (eieio)| adequately be explained by stupidity.
{attctc,bellcore}!texbell!splut!jay +----------------------------------------
"Rabid rerouters *love* to route mail to devnull@hell.org" - Brandon Allbery

karl@ddsw1.MCS.COM (Karl Denninger) (08/10/89)

In article <937@utoday.UUCP> greenber@.UUCP (Ross M. Greenberg) writes:
>Karl:  thar ya go again!

Start with ad hominen; that's in the spirit of the net ;-)

>The flap was about whether or not what came off the net, could be used
>for profit by the person responsible for putting it on the net in the
>first place.

Actually, the first flap (there were many) was about someone posting
advertisements for a compilation, in print, some of which came off the net
(and some of which did not).  That was, if you remember, the commercial use 
which started all the shouting and noise.

After this was tolerated we were witness to service bureau ads (Clarinet &
IMM), a business franchise ad, and an ad for computer fax products.  All in
general distribution groups.

>Of course, 'n' thousand people seem to enjoy the postings in questions. So,
>the idea of merely using that for a profit-making situation didn't add
>to net.overhead at all.
>
>Placing an ad on the net, though, is a bit different.  First, it uses net
>resources for the sole profit of one person.  And it is specifically against
>the charter of UseNet (or so it seems to me).

There is no charter of Usenet, just some general agreements among the
participants.  This is not Fidonet; you cannot be "excommunicated" per-se.

Why is it ok if one person puts an ad on the net, but not ok if a different
person does it?  Is it ok if a moderator of a group does it, but not ok if a
normal user makes the posting?  If I bury my advertisement in another
posting so that it is not the only thing that is contained in that "message"
is it ok?  I fail to understand the fundamental difference between these
activities, unless the "correctness" of the action is related to the person
rather than the content!

Please explain why it is ok for someone to sell a compilation of jokes using
the net as a primary advertising medium, but it's not ok for me to sell 
computer equipment using the net as a primary advertising medium.

>Not so slight a difference.

No difference IMHO.  I've already said that I don't mind the "IMM" and 
"Clarinet" ideas as such -- it's the increase in bandwidth through our
machine to subsidize them, if any, that I would object to, and the posting 
of ads for the services to a dozen newsgroups.  If there is no increase in 
our costs as a result of the operations, then I have no continuing objection.  
So far I can't see any increase in our costs related to these ventures -- thus 
I have no objection.

I do object to a double standard when it comes to advertisements on the net.

If it's ok to post commercial advertisements for things on the net, then it 
is.  Otherwise, it's not.  To suggest that it is ok to advertise pay-for 
jokebooks or Clarinet/IMM services, but not franchises to some business or 
computer equipment is absurd.  Both generate profit only for the poster, 
contain no information of general worth to the net at large, are commercial, 
and add to the volume to the net traffic stream.

If it's not ok to do these things, and I think the consensus at this point
is that it is not, then those items should be posted to the "biz" groups, so
that only those sites which consent to the traffic have to bear it.  

MCS does exactly that -- yes, we post commercial ads all the time.  They go 
to the "biz" groups -- anyone who doesn't want to pay to receive them has no 
need to do so, and those who DO want this material specifically have to 
arrange for a feed -- by doing so consenting to the material contained inside.
Rather than blast advertisements at the entire net, I did something
constructive about the problem.  "Biz" doesn't get a lot of traffic at
present, but if it did that would be fine by me.  In short, I don't object 
to commercialism on the net -- but I would like to see it in a place where 
people who DO object can avoid paying for its transmission.

If the net as a whole allows jokebook ads, Clarinet ads, and IMM ads to be 
posted to rec, comp, misc, and alt groups without complaint then we have 
little room to holler when people post advertisements for their pet business 
projects, franchises, software or equipment in comp, misc, rec & alt.

>Ross M. Greenberg
>UNIX TODAY!             594 Third Avenue   New York   New York  10016
>Review Editor           Voice:(212)-889-6431  BBS:(212)-889-6438
>uunet!utoday!greenber   BIX: greenber  MCI: greenber   CIS: 72461,3212

--
Karl Denninger (karl@ddsw1.MCS.COM, <well-connected>!ddsw1!karl)
Public Access Data Line: [+1 312 566-8911], Voice: [+1 312 566-8910]
Macro Computer Solutions, Inc.		"Quality Solutions at a Fair Price"

greenber@utoday.UUCP (Ross M. Greenberg) (08/11/89)

In article <1989Aug10.151622.871@ddsw1.MCS.COM> karl@ddsw1.MCS.COM (Karl Denninger) writes:
>
>Actually, the first flap (there were many) was about someone posting
>advertisements for a compilation, in print, some of which came off the net
>(and some of which did not).  That was, if you remember, the commercial use 
>which started all the shouting and noise.
>

The only flap I seem to recall getting out of hand was over r.h.f &
some of the comercial services.

>
>There is no charter of Usenet, just some general agreements among the
>participants.  This is not Fidonet; you cannot be "excommunicated" per-se.
>

No official charter:  you're right.  A certain tradition, a certain
respect for other people, a certain respect for that which is generally
accepted.  I consider that a charter.

>Why is it ok if one person puts an ad on the net, but not ok if a different
>person does it?

Depends on the ad, I suppose.  "Dinnette For Sale" ads seem to go against
the above mentioned charter.  "Hey, I'm using this product of my effort to
make a buck", doesn't.

>  I fail to understand the fundamental difference between these
>activities, unless the "correctness" of the action is related to the person
>rather than the content!

If that is all the difference you're seeing, this is most certainly gonna
be a fruitless discussion.  We should take it to E-mail, rather than
pester those about us....



-- 
Ross M. Greenberg
UNIX TODAY!             594 Third Avenue   New York   New York  10016
Review Editor           Voice:(212)-889-6431  BBS:(212)-889-6438
uunet!utoday!greenber   BIX: greenber  MCI: greenber   CIS: 72461,3212