smdev@csustan.UUCP (Scott Hazen Mueller) (09/09/86)
In article <> hoffman@hdsvx1.UUCP writes: > On the table is a scrap of paper with the words >"Good to the Last Drop." I remember this as the old Maxwell House slogan. > Was this ever officially the Coke slogan? When did Maxwell start >using it? >-- > Richard Hoffman This one I know. It was always a Maxwell House slogan. It originated with Theodore Roosevelt (that's right, the President) way back when. Old TR was always a colorful sort... Once, when he was out hunting, he and his companions came across a bear caught in a beartrap. He refused to kill this bear and the story made the newspapers. Shortly after, a shopkeeper who had a stuffed bear for sale put the bear in his window with a sign "Teddy's Bear". Instant hit... \scott -- Scott Hazen Mueller lll-crg.arpa!csustan!smdev City of Turlock work: (209) 668-5590 -or- 5628 901 South Walnut Avenue home: (209) 527-1203 Turlock, CA 95380 <Insert pithy saying here...>