[net.misc.coke] trick name that Classic Coke

jeff@abnji.UUCP (jeff) (07/18/85)

[It's not the real thing]

	I think it was a 'clever' ploy to give the original coke
the more awkward name, leaving the new formula as 'Coke'.  This means
that anyone just asking for a 'Coke' will get the new coke.
You'll have to say 'Classic Coke' (twice as many words and not a
common phrase yet) to get something drinkable.

	Consider restaurants.  Will the servers be attentive enough
to remember your saying 'Classic Coke', and will they 'accidentally'
serve you the wrong one counting on your not making a fuss over
their trying to pull one over?  I hope the wise restaurants will
serve only Classic Coke and not allow any of the new stuff in
ever again.

	The marketing/advertising departments are not as stupid as
you think!  There's ulterior motives to everything.  I think that
if 'we really won', the original stuff would be 'Coke', and the new
stuff would be 'new Coke'.  Then we'd see how it does in its merits,
not being able to catch the default share of the market.

			Jeff '6 liters left' Skot
			ATT IS at Somerset, N.J.
			{ihnp4 |  mcnc | cbosgb} abnji ! jeff

ijg@ihuxi.UUCP (Irwin J. Gordon) (07/19/85)

> [It's not the real thing]
> 
> 	I think it was a 'clever' ploy to give the original coke
> the more awkward name, leaving the new formula as 'Coke'.  This means
> that anyone just asking for a 'Coke' will get the new coke.
> You'll have to say 'Classic Coke' (twice as many words and not a
> common phrase yet) to get something drinkable.
> 
It's NOT 'Classic Coke', it's 'Classic Coca Cola'.  They've been very
definite in their advertising to separate the two names so that
Coke = new and Coca Cola = old.  Look at the two cans in the CC company
president's message.

chris@t12tst.UUCP (Christopher Paull) (07/26/85)

	I believe the new carbonated beverage is called "New Coke".
      At least that is what it says on the can.  The only reason that it
      gets the designation "Coke" is because "real Coke" isn't readily 
      available yet.  When "classic Coke" becomes available I think that
      it will be served when "Coke" is requested once it's popularity is
      recognized.

steve@sdcrdcf.UUCP (Steve Holtsberg) (07/28/85)

It would be smart for Coca-Cola to hold back on which one will be called
"Coke", but this is not what they are doing.  New Coke is Coke.