john@moncol.UUCP (John Ruschmeyer) (07/28/85)
Here's your chance to do some Monday Morning Quarterbacking: Situation: you are the president of a major soft drink firm. Your sales are good, but you are mostly being carried by fountain sales where people have little choice. Given a choice, such as in the supermarket, people choose your leading competitor. Your R&D people have come to you with a new version of your main product. One difference, however, its taste contains many of the elements of your leading competitor and actually beats that product in blind taste tests. Your marketing people recommend you immediately replace your product with this new version, despite any sense of tradition connected with your old product. What do you do? Do you: 1) Stay with the old product, since it's an American tradition. 2) Quietly replace the old with the new, hoping people notice the difference. 3) Replace the old with the new, making it the biggest media event of the decade. 4) Try some other approach, like changing your advertising. If so, what? 5) Take a job with a computer firm and leave the problem for someone else. Seriously, while the world waits for Coca Cola Classic to hit the shelves, we might as well keep busy. What better that postulating alternate scenarios? -- Name: John Ruschmeyer US Mail: Monmouth College, W. Long Branch, NJ 07764 Phone: (201) 222-6600 x366 UUCP: ...!vax135!petsd!moncol!john ...!princeton!moncol!john ...!pesnta!moncol!john Silly quote: Little boy, I don't care if your dog can talk. Please tell him this is a TARDIS, not a "Way-Back Machine".