jer@peora.UUCP (J. Eric Roskos) (07/24/85)
> I also remember carting up their initial commercials (as well as other CoCo > products) and nowhere can I think of Mr. Pibb being advertised as the > 'world's fastest soft drink.' Well, this posting has caused me to realize a grave error in my memory of the TV commercials. The people who have said "Mello Yello is the World's Fastest Softdrink" are right. I have let the semantics confuse the syntax, as it were. My actual reasoning, I suddenly remember, was this: Mello Yello is the "world's fastest soft drink" because it has very little carbonation. It has little carbonation so that tired, thirsty people can drink it fast, since the research showed they were less tolerant of a large amount of carbonation. However, Mr. Pibb was advertised NOT with the slogan "The World's Fastest Softdrink," but, "It goes down good." This seems just a much more obvious statement of the same thing, since "it goes down good" implies something about its overall texture, whereas a soft drink's being "fast" is much more vague (until you need something fast... then you remember it). So, the thing that puzzled me was why Coca Cola would introduce a Dr. Pepper-like beverage, and advertise it explicitly as having the main attribute that their heavily-researched Mello Yello had, while advertising the same thing for Mello Yello only obliquely. That was before I went to work in the "real world," though; now it seems fairly obvious to me that one likely possibility was that two "competing" divisions or research groups in the same company produced the two products, then both set out to market them in slightly different ways. The apparent conflict would then be just the result of the two slightly different origins of the products. Oh well... if I were a very old person, people would probably say "he's getting senile!" as a result of my saying that; fortunately, I am not that old, so we just get an example of how memory can get confused with time. I'm sorry for the erroneous quote in my previous posting, which led to that confusion. -- Shyy-Anzr: J. Eric Roskos UUCP: ..!{decvax,ucbvax,ihnp4}!vax135!petsd!peora!jer US Mail: MS 795; Perkin-Elmer SDC; 2486 Sand Lake Road, Orlando, FL 32809-7642
mojo@micropro.UUCP (Morris Jones) (07/29/85)
Then there was RC Cola's "Easy on the syrup, easy on the gas."
Amazing that you could market a product as being superior because it's
made cheaper. Dunno how successful the campaign was, though.
Mojo
...is Morris Jones at MicroPro Product Development
{dual,hplabs,ptsfa,apple}!well!micropro!kepler!mojo