andrew@grkermi.UUCP (Andrew W. Rogers) (07/30/85)
The following quote is from _The Nine Nations of North America_ by Joel Garreau, copyright 1982: | Eddie Epstein, discussing extending the life cycle of a mature product: | | "...you can't up the name recognition. Everybody knows Coke... very | difficult to get anywhere in terms of name recognition. | | You also can't reformulate. If it were detergent, you could come up | with New! Improved! Tide! | | But New! Improved! Coke? What's that? Apart from all the people in | Atlanta who would slit their throats before doing that, what would | you end up with? Something that ain't Coke." Sounds like he knew what he was talking about! AWR