[net.misc.coke] It is just psychological...

welnet@wateng.UUCP (WELNET general account) (07/30/85)

I, like so many of you, was (and still am) a big Coke consumer.  That means that
I drink an average of about 1L a day.
And I believed that I could tell the taste of real Coke from anything else (even
the new stuff).
Well, one day while trying to refill my Coke Supply I noticed that they had the
New Coke in stock.  I was already very critical about it, since I was a loyal
Coke drinker and did not like the change in the formula.  I bought it anyway. 
Leaving the store I tried it right away.  After a moment of grief I felt
disappointment.  The first thing I noticed was lack of the usual "fizz".  How
could a company like CocaCola replace old Coke when it was just SO MUCH BETTER
than this (new Coke).
A day later I had a friend prepare a taste test for me.  Believing that this was
an easy task I tried it.  But after several moments of indecision I admitted to
not knowing which one the old and which one the new stuff was.
Now you may think this lack of taste buds is unique to me, but that is not so. 
I took the old and the new stuff to school and convinced my friends to try to
pick the better tasting softdrink.  Most of them had already heard of the new
stuff and claimed it to be awful.  Here come the fun part....
Half of the participants picked the New Coke to taste better.  The majority of
that half, were at first skeptical of the new taste.  But they soon realized
that they enjoyed the new taste of Coke over the old.
I think there may be a difference between the old and the new stuff, but it is
mostly a psychological problem.  Be honest with yourself do you really care
about the taste that much or do you just feel better knowing that you are having
the real Coke.
In conclusion:  I challenge all of YOU out there to try a taste test and see for
yourself if you can pick the better one.

--
                                                --  a loyal Coke drinker


"There is  theory which states that if ever anyone discovers exactly what the
Universe is for and why it is her, it will instantly disappear and be replaced
by something even more bizarre and inexplicable."  -- D. Adams


-- 


   - nathan konrad
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		Waterloo, Ont. Canada, N2L 4S9
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dsi@unccvax.UUCP (Dataspan Inc) (07/31/85)

   The discrimination task is very easy if you will use your nostrils and
freshly poured Coca Cola (repeat, Coca-Cola).  The lighter, sweeter smell
of New Coke makes it very easy to detect, even in double blind tests. Pepsi
also has a very distinct aroma.

   If you dilute hot colas with lots of ice, the task becomes a bit harder.
However, if you want to pass the test, insist on the dregs of the can which
have warmed up to room temperature.  Old Coke and New Coke can easily be
discriminated on this basis as well.

dya

kurtzman@uscvax.UUCP (Stephen Kurtzman) (08/06/85)

> A day later I had a friend prepare a taste test for me.  Believing that this was
> an easy task I tried it.  But after several moments of indecision I admitted to
> not knowing which one the old and which one the new stuff was.
> Now you may think this lack of taste buds is unique to me, but that is not so. 
> I took the old and the new stuff to school and convinced my friends to try to
> pick the better tasting softdrink.  Most of them had already heard of the new
> stuff and claimed it to be awful.  Here come the fun part....
> Half of the participants picked the New Coke to taste better.  The majority of
> that half, were at first skeptical of the new taste.  But they soon realized
> that they enjoyed the new taste of Coke over the old.

I prefer THE REAL THING. When New Coke came out my wife challenged me to a
blind taste test. In the test we used Pepsi, Like, RC, New Coke and Old Coke.
I successfully identified each one - and I do still prefer THE REAL THING.
However, after identifying them I thought two of them were very similar.
So I took the test again. This time instead of getting them all right I
incorrectly identified New Coke as RC and vice versa. These two taste very
similar to me.

I can't understand why so many people can't taste the difference between
New and Old Coke. I definately can.

On the subject of taste tests - I believe that the initial taste
is only one reason for preferring one cola over another. I personally
find that my enjoyment of Pepsi wanes as the bottle empties, whereas I
enjoy coke from the first sip to the last.