[net.misc.coke] Is the war over yet?

logic@dartvax.UUCP (Logic Associates) (09/02/85)

Wednesday is the day that the Boston Globe runs a Food section with a lot of
coupons. The 8/28/85 Globe had a Coke ad with a coupon good for a discount on
[new] Coke, Diet Coke, Cherry Coke, etc., etc. but NOT Coke Classic. How
about your newspaper?
.......David Marston

adam@lll-crg.UUCP (Adam Mackler) (09/03/85)

Strangely enough, while in a local `SUPER' (i.e. big) Market, while
in the Coke isle, I noticed that there was *no* New Coke, only
classic.  I'm told that this is due to the fact the new coke
was a failure in the boston area, and it's quietly being phased
out.

This brings up a point that an unstable friend brought up, while
staring at my can of Classic Coke, and my New coke (bought as an
accident from a machine which payed for it's mistake.).  He
looked at the new coke, and in a daze rambled on about how this
was now the standard Coca-Cola, that the real coke was now gone.

If new coke is not sold in the boston area, then ``Coca-Cola'',
that is, the product sold under that name, the same name under
which a most successful product has been sold for a long time,
longer than I would remember, would not be availible.  Strange
thought.

By the way, I just heard on the radio that some judge in Atlanta,
ordered Coke to give out their formula.  This confuses me.
I've read all sorts of thing about Coke and their formula, like
India once said that unless they got the formula, Coke would not
be able to sell Coke in India, so they left.  And all the methods
by which Coke protects the formula which is in a safe somewhere,
with one person who knows it, and one person who knows the combination.
Just stuff like that, anybody heard anything about this?



-- 
Adam Mackler
adam@lll-crg.arpa
{seismo,sun,gymble,mordor,dual}!lll-crg!adam

silber@lasspvax.UUCP (Jeffrey Silber) (09/05/85)

The judget that ordered Coca Cola to disclose the formula did so because they
are being sued on the grounds that bottlers were overcharged for syrup.  In
order to find out the truth the actual materials in the syrup need to be
disclosed.  Coke, of course, refused.  It is doubtful that compliance is in
the cards.  Appeals, and out-of-court settlements can either prevent the
necessity of revealing the formula, or delay it for years.  In other words,
don't expect to see the formula in the near future.