[pe.cust.general] The Article Entitled "New Race For Speed Kings"

joe@petsd.UUCP (Joe Orost) (03/12/85)

This is a complete transcript of a memo from J.K.Sims, Vice President, 
General Manager of DSG.
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			PERKIN-ELMER CORPORATION


						March 7, 1985


MEMORANDUM TO:	The Field Personnel

FROM: 		J. K. Sims

SUBJECT:	The Article Entitled "New Race For Speed Kings"


The March 1st issue of Datamation magazine carried the above article featuring
three companies.  They were Gould, Harris, and Perkin-Elmer.  Let me begin by
telling you that I strongly believe we were not fairly treated.  Also, it is
my personal opinion that the author took editorial liberties based on input
received primarily from former and perhaps disgruntled employees who left
over a year ago.

While everyone is certainly entitled to their personal opinion, I feel that
factual journalism means factual reporting ...without bias.  The heavy reliance
the author placed on "emotional" response, accompanied by "out of context" and
insensitive commentary, has caused me to take the following actions:

	1)  A telegram stating our position has been sent both to the
	    editor and publisher of Datamation.

	2)  We have requested a "face-to-face" meeting with the editor
	    and publisher of Datamation.

	3)  We have prepared a concise and formal response which will
	    be shared and openly discussed during our meeting.

It is my intention to pursue this unfortunate situation as an opportunity ...
and not view it negatively.  As an organization, we have a chance to let this
publication know (in some detail) who and what we've become in the past two
years ... an exciting turnaround.  It is now obvious that this is not as well
known as we would have been led to believe.  The mission is clear.  We have to
communicate it "loudly" and professionally.

I will keep you advised of our progress.


						J.K.Sims
						Vice President,
						General Manager, DSG
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					regards,
					joe

--
Full-Name:  Joseph M. Orost
UUCP:       ..!{decvax,ucbvax,ihnp4}!vax135!petsd!joe
ARPA:	    vax135!petsd!joe@BERKELEY
US Mail:    MS 313; Perkin-Elmer; 106 Apple St; Tinton Falls, NJ 07724
Phone:      (201) 870-5844
Location:   40 19'49" N / 74 04'37" W