[net.sources.mac] Text of Apple Announcements

vishniac@wanginst.UUCP (Ephraim Vishniac) (09/18/85)

The following messages were posted to BIX (the Byte Information Exchange)
by Steve Garfield, a Boston-area Apple dealer and BBS sysop.

==========================
macintosh/news #67, from stevegarfield, 5526 chars, Tue Sep 17 16:24:14 1985
--------------------------
TITLE: Apple Announcements
 
>Cupertino, California.  September 17, 1985.  Apple Computer,
Inc. today enhanced the flexibility and performance of its
Apple II and Macintosh computers by announcing nine new
hardware and software products.  According to Apple, the new
products bring significant new functionality to both existing
and future Apple users.
 
"With these new products, people can do more with an
Apple II or a Macintosh than they ever could before," said
Delbert W. Yocam, Apple's executive vice president of product
operations.  "They increase the range of solutions available
to Apple users, and assure the continued development of
top-quality software by the industry's best developers.  With
them, we are continuing to increase the value of our products,
so we can provide our customers with the options they want."
 
The new products offer greater storage and memory
capacities, faster printing in color, more affordable color
display and communications, and improved software integration.
 
The new products for the Apple II include:
 
--  the ColorMonitor IIe and ColorMonitor IIc,
    high-resolution color video monitors that can double as
    monochrome monitors for displaying crisp, 80-column text;
 
--  UniDisk 3.5, a 3 1/2-inch, 800-kilobyte disk drive that
    significantly increases floppy disk storage capacity for Apple
    II users;
 
--  the Apple II Memory Expansion Card, an interface card
    being developed that can expand the internal memory of any
    Apple II, II Plus or IIe to over one megabyte; and
 
--  a new, mouse-based version of Catalyst, Quark Inc.'s
    program selector that allows several software programs to be
    stored and managed on either the UniDisk 3.5 or directly in
    memory on the Memory Card.
 
The new color monitors are intended for home and school
use where colorful educational and recreational software is
used alongside text-intensive applications, such as word
processing and programming.  Designed to stylistically
complement the Apple IIe and Apple IIc, they are compatible
with all text programs and most color graphics programs.
 
Large amounts of disk storage and computer memory are
needed for sophisticated productivity and small business
applications.  Apple's UniDisk 3.5 disk drive and Memory
Expansion Card address these needs for Apple II users.  The
new drive bridges the speed and storage gap between Apple's 5
1/4-inch drives and ProFile hard disk, and provides an
economical alternative to more expensive hard disks for
storing accounting records, mailing lists and financial
reports.
 
Compatible with many existing software programs, UniDisk
3.5 and the Memory Card also are increasing software
developers' interest in creating a wide variety of new and
enhanced applications for Apple II computers.  More than 100
software companies are developing programs that support these
products, and over 35 of these companies are releasing new or
enhanced Apple II software by the end of the year.
 
The new products for Macintosh include:
 
--  Hard Disk 20, a 20-megabyte hard disk for Macintosh
    512K users; and
 
--  Switcher, a software utility that allows Macintosh 512K
    and Macintosh XL users to work with several programs at once.
 
The Hard Disk 20 and Switcher answer the demand in the
business market for a more powerful Macintosh system that can
manage large amounts of information and switch quickly among
applications.  With on-line access to up to 20 megabytes of
applications and data files, a Macintosh 512K computer
equipped with a Hard Disk 20 can function faster than a system
working only with floppy disks.
 
In addition, Apple is introducing two new hardware
products that work with both Apple II and Macintosh computers.
These are:
 
--  the ImageWriter II, a dot matrix printer that succeeds
    Apple's best-selling ImageWriter with improved speed and print
    quality; and
 
--  the Apple Personal Modem, a Hayes-compatible,
    300/1200-baud modem that plugs directly into a wall outlet or
    power strip rather than taking up desktop space.
 
The new ImageWriter II printer provides improved text and
graphics print quality with a near-letter-quality mode that is
nearly indistinguishable from traditional daisy wheel
printing.  It prints up to twice the speed of the earlier
model and features an open design for accommodating expansion
cards.  When used with an Apple II, the ImageWriter II also
can produce multi-color output.  In addition, an optional
ImageWriter II SheetFeeder is available that automatically
loads single sheets of office paper or letterhead to the
printer for simplified printing of office correspondence and
form letters.
 
Suggested Retail Prices and Availability
 
The ColorMonitor IIe, ColorMonitor IIc, UniDisk 3.5,
ImageWriter II, and Apple Personal Modem are available now
from authorized Apple dealers.  Switcher will be available by
the end of October.  Limited quantities of the Hard Disk 20
will begin shipping to authorized Apple dealers in October.
The price and availability of the Apple II Memory Expansion
Card and Catalyst 3.0 will be announced when these products
are ready for release.
 
The U.S. suggested retail prices are:
 
        ColorMonitor IIe           $    399.00
        ColorMonitor IIc                399.00
        UniDisk 3.5                     499.00
        ImageWriter II                  595.00
        Apple Personal Modem            399.00
        Switcher                         19.95
        Hard Disk 20                  1,499.00

==========================
macintosh/news #68, from stevegarfield, 9557 chars, Tue Sep 17 16:27:21 1985
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TITLE: Mac Announcements

>Cupertino, California.  September 17, 1985.  Apple Computer,
Inc. is enhancing its Macintosh personal computer with
peripherals and software tools that increase its storage
capacity, speed and convenience.

The new products, all designed for business use, include:

--  the Hard Disk 20, a 20-megabyte hard disk for Macintosh
    512K users;

--  Switcher, a software utility that allows users to work
    with several programs at once;

--  the ImageWriter II, a versatile dot matrix printer
    with improved speed and print quality; and

--  the Apple Personal Modem, a Hayes-compatible,
    300/1200-baud modem.

The Hard Disk 20 and Switcher answer the demand in the
business market for a more powerful Macintosh system.  With
on-line access to up to 20 megabytes of applications and data
files, the Macintosh can function two to three times faster
than a system working only with floppy disks.  Switcher
further increases productivity by providing a fast, simple
method for transferring data or switching among applications.

The new ImageWriter II printer, which succeeds the best-
selling ImageWriter, provides improved text and graphics print
quality, up to twice the speed of the earlier model, and simplified
paper handling.  It has an open design that accommodates
expansion modules.  When used with the Apple II product line,
the ImageWriter II also can provide multi-color printing.

For a suggested retail price of $399, the new, compact modem
offers a wide range of communications features at an affordable
price.	It plugs directly into a wall outlet or power strip rather
than taking up valuable desktop space.

"Each of these products increases Macintosh performance for
the people who need it most--business professionals who seek
maximum productivity from a personal computer," said
Delbert W. Yocam, Apple's executive vice president of product
operations.  "These products reflect Apple's ongoing efforts to
continually broaden the solutions we offer to business customers."

Hard Disk 20 Boosts Productivity

Adding the Hard Disk 20 to a Macintosh 512K system creates a
powerful configuration designed for business professionals who
manage large amounts of information.  The Hard Disk 20 stores as
much information as 50 Macintosh floppy disks and operates more
than twice as fast as a floppy drive.  The user saves additional time
because files are accessible without swapping floppy disks.

The disk comes with a hierarchical filing system that manages
thousands of files without complex partitioning schemes.  Instead,
the software uses the Macintosh computer's familiar file folder
icons for grouping together related files.

Most major software programs can be loaded directly onto the
Hard Disk 20 for faster and more convenient access.  In addition,
the disk allows the user to store more fonts, printer drivers and
a much larger scrapbook, which is the Macintosh desk accessory
that stores frequently used text and graphic elements.

The Hard Disk 20 is an external, 3 1/2-inch Winchester disk
drive that connects to the disk drive port on the back of the
Macintosh.  Only three inches high, the unit has the same width
and depth as the Macintosh and is designed to fit under the
computer.  An expansion port on the back of the hard disk allows
a second Hard Disk 20, a back-up tape device or an external
floppy disk drive to be connected to the system.

Hard Disk 20 units for demonstration will begin shipping
to authorized Apple dealers in November with quantity shipments
expected in early 1986.  The U.S. suggested retail price of $1,499
includes the disk drive with attached cable for connecting it to
the Macintosh, the Startup Disk containing the system software
and hierarchical filing system, and an owner's manual.

Switcher Utility Improves Macintosh Software Integration

Switcher also helps users obtain greater efficiency from their
Macintosh 512K and Macintosh XL computers.  It allows users to
create their own integrated applications by combining in memory
up to eight programs of their choice, depending on the memory
requirements and other characteristics of the programs involved.
Once a combination is put together, users can instantly switch
among these applications.  For example, the user can temporarily
leave a MacProject document to send a message with MacTerminal;
or copy a graphic from a MacDraw file to a MacWrite document--
all without going through the steps of quitting one application
and loading another.

Switcher can remember specific sets of applications
previously used together so they can be reloaded in a single
step with the click of a mouse.  The program creates an icon for
each set of applications as if it was a single, distinct, integrated
program.

"Switcher is a tremendous time-saver for the business
professional who uses certain applications all the time," said
Yocam.	"It also has enormous benefits for the software
development community because now they can offer integrated
application sets by testing their programs with Switcher and
then including Switcher with their individual applications."

Software developers can license Switcher from Apple for
$250 per year per application.	Many developers have been
working with the program since it became available in an
advance version earlier this year.  For example, Microsoft has
included with its new spreadsheet, Excel, a Switcher document
that links Excel with Microsoft Word.  Users who own both
applications can, in effect, combine them for extra speed
and convenience.

According to Bill Gates, chairman of Microsoft Corporation,
"Microsoft's application program philosophy is to develop depth
products focused on primary tasks.  Apple's Switcher is an ideal
operating environment tool that allows users to enjoy the
benefits of integration without sacrificing depth or choice."

Switcher will be available to the public from authorized
Apple dealers by the end of October for a U.S. suggested retail
price of $19.95.  Called The Switcher Construction Kit, the
retail version of the product, which includes an instruction
manual, is designed for sophisticated Macintosh 512K and
Macintosh XL users who can thoroughly test the combinations
they create.

Early versions of Switcher were electronically circulated
to the public through CompuServe's Micro-Networked Apple
User Group (MAUG) to facilitate the testing of the potentially
infinite combinations of Macintosh applications.

New Printer for Macintosh Produces Near-Letter-Quality Text

Apple is enhancing the printer options available to
Macintosh users by introducing the ImageWriter II, a second
generation version of the ImageWriter.	Apple's ImageWriter
has been one of the most popular dot matrix printers on the
market with over one million units sold.

The new ImageWriter II offers both near-letter-quality
printing and high-quality graphics output, as well as design
innovations that allow the user to customize it for special
needs.

Print Quality:	The ImageWriter II offers three printing
modes, including one that is nearly indistinguishable from
traditional daisy wheel printing.  Standard and draft modes
provide extra speed.

Expansion Options:  The ImageWriter II contains an
expansion slot for accommodating a range of interface boards.
For example, Apple is developing the ImageWriter II
AppleTalk Option, which is a card for this slot that will
provide shared ImageWriter II printing on an AppleTalk
network of Macintosh computers.  Apple also is working
closely with third party hardware companies to develop
other add-ons for this slot that will further expand the printer's
capabilities.

Paper Handling:  The ImageWriter II uses continuous
form paper or loads individual sheets at the touch of a button
with the optional ImageWriter II SheetFeeder.  Designed to easily
snap on to the top of the printer, the feeder simplifies the
printing of office correspondence and form letters by
automatically loading up to 100 sheets of standard office
paper or letterhead to the printer.

Speed:	The printer can operate at a top speed of 250
characters per second, more than twice the rate of its
predecessor.

The ImageWriter II is compatible with all Apple computers
and with all software packages that worked with the earlier
model.	To take advantage of some of the printer's new features,
such as its increased speed and optional SheetFeeder, Apple and
many software developers are incorporating a modified ImageWriter
driver in their Macintosh programs.  This driver utility will be
available free of charge from authorized Apple dealers in October.

The ImageWriter II is available now from authorized Apple
dealers for a U.S. suggested retail price of $595, which includes
Apple's standard 90-day limited warranty.  The cable required for
connecting the printer to the computer has a suggested retail
price of $29.95 and the suggested retail price of the optional
ImageWriter II SheetFeeder is $225.  The black ribbons for the
ImageWriter II are the same as those used in the earlier model.
They sell in packages of six for a suggested retail price of $10.50.

International versions with appropriate electrical modifications
and documentation also are available.

Apple and the Apple logo are registered trademarks of Apple
Computer, Inc.

Macintosh is a trademark of McIntosh Laboratory, Inc. and is used
with express permission for its owners.

AppleTalk, ImageWriter, MacDraw, MacProject, MacTerminal,
MacWrite and Switcher are trademarks of Apple Computer, Inc.

==========================
macintosh/news #69, from stevegarfield, 3048 chars, Tue Sep 17 16:28:40 1985
--------------------------
TITLE: Modem Announcement
 
>Cupertino, California.  September 17, 1985.  Apple Computer,
Inc. has expanded its line of communications products for Apple II
and Macintosh personal computers with an intelligent,
300/1200-baud modem styled to plug directly into a wall outlet.
 
At a suggested retail price of $399, the Apple Personal Modem
is among the lowest-priced 300/1200-baud modems on the market,
yet it offers many of the features of more expensive models in a
unique, compact case.  The new modem plugs directly into a wall
outlet or power strip rather than sitting next to the computer,
under the telephone or elsewhere on a cluttered desktop.
 
The Apple Personal Modem:
 
--  operates at 1200 bits per second (bps), the most common
    transmission speed for personal computer communications,
    but also can transmit at 0-110 bps and 300 bps to accommodate
    networks and information services that require slower speeds;
 
--  uses the Hayes Smartmodem Command Set, which makes it
    compatible with nearly all personal computer communications
    software on the market, including Apple's Access II and
    MacTerminal packages;
 
--  provides the convenience of auto-answer, auto-dial and
    auto-redial capabilities, so an unattended Apple computer
    can automatically receive and initiate data transmissions;
 
--  incorporates VLSI circuitry and an internal power supply,
    making it one of the most compact external modems available;
    and
 
--  contains an internal speaker and an indicator light
    that enable the user to monitor the status of the telephone
    line and carrier.
 
The Apple Personal Modem can be connected to any personal
computer with a standard RS-232C serial port.  With the appropriate
cable, it plugs directly into the back of any Macintosh (128K, 512K
or XL), Lisa, Apple IIc or Apple III computer; or to a serial
interface card installed in any Apple II, II Plus or IIe computer.
 
Apple's new modem is available now in the U.S. from authorized
Apple dealers at a suggested retail price of $399. It comes packaged
with a telephone connector cable, instruction manual, promotional
offers from a variety of communications services, and a 90-day
limited warranty from Apple.  Dealers also will carry the appropriate
data cables for connecting the Apple Personal Modem to any Apple
computer system.  The eight-foot cable has a suggested retail price
of $29.95.
 
In addition, the new modem will operate in countries outside
the U.S. that have adopted the Bell 212A asynchronous
communications standard and have 110 VAC, 60 Hz electricity
available.
 
The Apple Personal Modem replaces the Apple Modem 1200 in
Apple's product line.  The Apple Modem 300, which operates at
300 bps, will continue to be available for a U.S. suggested retail
price of $225.
 
Apple, the Apple logo and Lisa are registered trademarks
of Apple Computer, Inc.
 
MacTerminal is a trademark of Apple Computer, Inc.
 
Macintosh is a trademark of McIntosh Laboratory, Inc. and
is used with express permission of its owner.

-- 
Ephraim Vishniac
  [apollo, bbncca, cadmus, decvax, harvard, linus, masscomp]!wanginst!vishniac
  vishniac%Wang-Inst@Csnet-Relay