stevel@dartvax.UUCP (Steve Ligett) (05/30/85)
> ... I suspect that MAC's suggested retail price is > about three times the cost of manufacture.... If the list price of the Mac is still $2200, I'd guess that's about 4 to 5 times the manufacturing cost. I doubt they spend over $500 to build one. (Now, where to find out if my signature file will be used ... :-) -- Steve Ligett CSNET:stevel@dartmouth or UUCP:(astrovax bedford colby cornell dalcs decvax harvard ihnp4 linus lscvax psc70 research uvm-gen)!dartvax!stevel
brad@gcc-bill.ARPA (Brad Parker) (05/31/85)
In article <3193@dartvax.UUCP> stevel@dartvax.UUCP (Steve Ligett) writes: >> ... I suspect that MAC's suggested retail price is >> about three times the cost of manufacture.... >If the list price of the Mac is still $2200, I'd guess that's >about 4 to 5 times the manufacturing cost. I doubt they spend >over $500 to build one. >Steve Ligett CSNET:stevel@dartmouth... Spend some time studying any reasonable manufacturing/customer support organization, look into the cost of advertising today and then price a few high paid engineers (the kind you need to do a really good job). The 4 to 5 times markup becomes the only way you can stay in business (to say nothing of making a profit). -- J Bradford Parker uucp: seismo!harvard!gcc-bill!brad "She said you know how to spell AUDACIOUSLY? I could tell I was in love... You want to go to heaven? or would you rather not be saved?" - Lloyd Coal