[net.micro.mac] Prices

emerson@bsdpkh.UUCP (Paul Emerson) (01/19/86)

I just pulled this off Compuserve, I don't know the source but, hey what
the heck it looks offical!


Macintosh+ Pricing and Availability
-----------------------------------

The Macintosh Plus has a U.S. suggested retail price of $2,599 and will be 
available in late January through authorized Apple dealers and direct sales 
channels.  The Macintosh 512K is available now in all 
channels for a U.S. suggested retail price of $1,999, which is a $500 
reduction from its previous $2,499 suggested retail price. The MacWrite and 
MacPaint software packages will not  be included with the Macintosh Plus, but 
are available now separately for a U.S. suggested retail price of $125 each. 
MacWrite and MacPaint are still supplied with the Macintosh 512K system. In 
addition, Apple is introducing 12 international versions of the Macintosh Plus 
simultaneously to address the more than 80 international markets in which 
Apple sells.  These systems feature local-language software, manuals and 
keyboards that have been specifically designed for the Spanish, Japanese, 
French, French Canadian, Italian, Dutch, Flemish and Swedish languages. The 
Macintosh 800K External Drive has a suggested retail price of $499.  To use 
the new drive with a Macintosh 512K system, the user needs the Macintosh 
System Update, which contains the new Macintosh Plus system software on disk. 
This disk will be available from authorized Apple dealers in February. 



LaserWriter+ -- Pricing and Availability
----------------------------------------


The LaserWriter and LaserWriter Plus work with Macintosh 512K, Macintosh XL 
or Macintosh Plus computer systems, as well as other manufacturers' computers.
The LaserWriter Plus will be available worldwide this March, and will sell 
in the U. S. for a suggested retail price of $6,798.  The LaserWriter is 
available now worldwide and sells in the U. S. for a suggested retail 
price of $5,999. 



Upgrades -- Pricing and Availability
------------------------------------

The Macintosh Plus upgrade kits for Macintosh 128K and 512K owners will be 
available from authorized Apple dealers worldwide in early March.  The Disk 
Drive Kit will sell for $299.  The Logic Board Kit will be $599 for upgrading 
a Macintosh 512K and $799 for upgrading a Macintosh 128K.  The price of the 
Macintosh Plus Keyboard when sold separately will be $129.  All prices are 
U.S. suggested retail. 

Existing LaserWriter owners can upgrade their printers to a LaserWriter Plus 
through a dealer-installable upgrade kit.  This upgrade path allows 
LaserWriter users to expand their system as their printing needs grow.  The 
upgrade kit will be available from all Apple LaserWriter dealers worldwide 
this March, and will sell in the U. S. for a suggested retail price of $799. 
For those LaserWriter users whose publishing needs grow to require a 
commercial typesetting machine, Linotype Corporation offers two 
photo-typesetters, the Linotronic 100P and Linotronic 300P, that use the 
PostScript language, are fully Macintosh- compatible and 100 percent 
plug-compatible with both LaserWriter models.  These commercial typesetting 
machines ensure that customers who select Apple's Macintosh and LaserWriter 
products to meet their publishing needs have a complete, upward growth path. 



Special Rebate and Trade-In Program Details 
-------------------------------------------

Customers in the U. S. who purchased a Macintosh 128K, Macintosh 512K or 512K 
Memory Expansion Kit from an authorized Apple dealer between November 17, 1985 
and January 15, 1986 are eligible to receive rebates on the Macintosh Plus 
Disk Drive and Logic Board Upgrade Kits.  To receive their rebate, qualified 
Apple customers must obtain a rebate form from their local authorized Apple 
dealer, and by May 15, 1986, purchase a Disk Drive Kit, a Logic Board Kit or 
both and submit their rebate materials to Apple. 


Qualified customers who follow these guidelines will receive cash rebates 
directly from Apple.  The Disk Drive Kit rebate is $150, and the Logic Board 
Kit rebate is $300. The rebate forms are available now from authorized Apple 
dealers. 


In addition, for $1,498, Macintosh XL and Lisa computer owners in the U. S. 
can trade in their systems for a Macintosh Plus and a Hard Disk 20 through 
participating Macintosh XL/Lisa dealers.  The U.S. suggested retail price of a 
Macintosh Plus with a Hard Disk 20 is $4,098, so this trade-in program 
represents a $2,600 cost savings to customers who take advantage of the 
limited-time offer.  This program will run from April 15 through August 31, 
1986. 



-- 


"It's better to burnout than to fade away" 
				- Neil Young

Paul J. Emerson      
uucp:      	ihnp4!bsdpkh!emerson		AT&T IS  (Orlando FL)
Compuserve:	72355,171
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