[net.misc] Artificially different products

ellis@flairvax.UUCP (07/01/83)

    A recent submission by Lauren about Bell answering machines --

     << If you paid less a month, you'd get "versions" that had
	progressively less incoming or outgoing message time.
	Subscribers were told that this was only fair, since
	different length tapes had to be installed, and cost varying
	amounts.  In reality, there was only ONE version of the
	model 700 Code-A-Phone.  If you didn't pay for the "maximum
	version", the installer would set a pair of little cams in
	the unit which would artificially limit the incoming and
	outgoing message times!  Talk about "creative" product
	design... >>

    ...reminds me of MANY instances I've seen in our own industry. For
    instance, one computer I worked with had two versions -- one with
    only one interrupt level, another with 4. For several thousand dollars
    the local rep would come in and install a new board -- all for show
    since the boards were identical except for a simple modification
    anyone in the know could easily perform.

    Another company I had experience with charged varying amounts of money
    for 'different versions' of a computer -- scientific, business, and
    personal, and each of these with various suboptions. But they were
    all the same -- the cheaper ones were simply "castrated" by disabling
    certain logic in PROM.

    I wonder how often this kind of thing happens. It strikes me as
    immoral and dishonest, a glimpse into the darker, self-destructive
    side of capitalism. Think of it, creating a good thing, and then
    partially breaking it to get more money for an unbroken one!

    Michael Ellis - Fairchild AI Lab - Palo Alto CA - (415) 858-4270

leichter@yale-com.UUCP (07/01/83)

It's not just the computer industry! - although the story about the expensive
field-upgrade from some IBM 360 to another that had the CE come in and cut
a jumper is famous.  When the alternator on my old '73 Pontiac went a couple
of years back, I discovered that GM used the same part in a wide variety of
cars.  However, the list priced depended on what car's part book you looked
it up in!  My "Pontiac" alternator was cheaper than a "Cadillac" alternator
(more expensive than the Chevy?  I don't know.)
							-- Jerry
					decvax!yale-comix!leichter leichter@yale

charlie@cca.UUCP (07/02/83)

I have two great tales:

It is well known that many computer vendors will sell different
processor models which are software compatable but run at different
speeds which are actually the same hardware with the clock reset.
Honeywell in the early 1970's carried this to a further extreme.
Processor models 66/07, 66/17, and 66/27 were called gearshift machines.
They ran "more competitively" when running time-sharing than when
running batch.  This is because in the batch world, Honeywell was
competing with IBM while in timesharing they were competing with DEC.
IBM did not offer as good a price/performance as DEC.  This had to have
been implemented by placing the speed of the CPU under *software*
control.  The practice was discontinued, either because IBM got more
competitive or too many hackers figured out how to patch the OS.

A commercial service bureau (reportedly GE, but I'm not certain) had two
compatible FORTRAN compilers.  A checkout and an optimizer.  Compiling
with the optimizing compiler took three times as long, but the resulting
code ran 40% faster.  Exactly three times as long and exactly 40%
faster.  Hmmm...

mat@hou5e.UUCP (07/03/83)

I have heard that the Itty Bitty Machine Company did this in an odd way
some years back -- they charged more for maintanance if the slowdown
jumper waws removed.  Their justification was that running at the higher
speed reduced tolerances and decreased the MTBF.

						Mark Terribile
						Duke of deNet 

dave@utcsrgv.UUCP (Dave Sherman) (07/03/83)

Apparently, when Lear-Siegler first came out with the ADM3-A (ADM, by the
way, stands for American Dream Machine(!)), it was so (relatively) cheap
that they introduced it as an upper-case terminal as a way of explaining
the cheap price. Only later did people discover that you can flip one of
the buttons under the screw-on panel to get lower case.

This is what a (non-UNIX, non-net) friend tells me. Can anyone confirm?

Dave Sherman
Toronto

dee@cca.UUCP (Donald Eastlake) (07/03/83)

	I have heard some faintly rational arguments for artificially
different products.
	Assume you design and sell the Wizz-Bang Frammis which is the
greatest thing since sliced bread for the high ticket end of the frammis
market.  It is also so cleverly designed that you have a very wide
profit margin and still beat out all the competition (effectively these
high profits are your reward for cleverness, investing in research,
etc.).  The only problem is that your Wizz-Bang Frammis is too expensive
for the low ticket end of the frammis market.  What do you do?  If you
ignore the problem, your competitors keep selling to the low end market
and may be able to hold on to customers when they migrate to larger
frammises.  It would seem that the rational thing was to design and
manufacture the Fizzle-Bang Frammis which uses your clever design
principles and would also enable you to dominate the low-ticket end of
the market; however, when you consider the high costs of designing,
manufacturing, and maintaining a completely different design, the net
profits become questionable.  By simply installing a few jumpers so that
the Wizz-Bang Frammis skips two out of three cycles, you have a product
which seems just right for the low-ticket market.  You retain the
advantages of volume production, having to stock parts for only one
product, etc.  And, due to your high profit margins at the top of the
market, you probably still make money at the low end.  So you announce
the Fizzle-Bang Frammis which is just a disabled Wizz-Bang Frammis.
	You might even figure it is better to loss a bit of money on
each low end machine you sell to try to dominate the entire market.
	Of course, this whole thing falls apart if the market is
competitive enough and large enough as a produce designed for the low
end market is bound to make more money eventually.
					Donald Eastlake
					dee@cca, decvax!cca!dee
PS: The above explanation does not decrease my general feeling of disgust
at artifically disabled products.

rosin@hogpc.UUCP (07/05/83)

IBM once marketed a "thrifty fifty" series of tab machines, including
a 407 'tabulating printer' (used by most universities as a way to list
a deck of punched cards without tying up a CPU).  This equipment was actually
factory reconditioned and rented for considerably less than (supposedly)
new facilities.  The 407, however, ran 2/3 the speed of the higher priced
model becuase 3 relays were ADDED to the machine to slow it down - printing
only two out of every three cycles, thus allowing for a reduced rental!!

(I also recall that some adders were removed/disabled as well.)

While on a lecture/visit to Tuskegee Institute in 1965 I constructed
a jumper to circumvent these relays on their printer.  It was probably
the most valuable outcome of the trip from their point of view.

Bob Rosin, Ameican Bell, houx_!hogpc!rosin, 201-576-3549

padpowell@wateng.UUCP (PAD Powell[Admin]) (07/06/83)

Well, I have had the interesting experience of having a customer request
a "slower" product.  On a single board system under developement, it was
neccessary to build a lot of effort into the IO stuff.  Basically the
silly users wanted a FIFO on input and output.  The chip level design
was horrible.  But it turns out that a 6809 with a 256 byte ROM and
a couple of jelly-beans (strawberry of course) does it quite nicely.
When the design was presented to the managment of the company who was paying
for this little gem,  they refused it on the grounds that they were paying
for a "Single Processor System".   I refuse to describe the comedy that then
took place as the cost/benefits of the thing were explained.  Of course,
it is now a major selling point...  A Multiple Processor Control Board!!!

Patrick ("Never give a gift to an accounant, he will want to know if
		it is tax deductable") Powell

hoffman@pitt.UUCP (07/06/83)

While we're on the subject of artificial differences, does
anyone remember the price schedule on the DEC DL11 series?
There were actually two different boards, the M7800 and the
M7800-YA.  The -YA model didn't have the chips for EIA; it
was strictly 20 mA loop and was used in the DL11-A and DL11-C
versions.  The DL11-B, -D, and -E were all the M7800 board
and had EIA drivers as well as current loop.  That's really
not my point, though.

The DL11-E was a more expensive board than the others because
it had modem control -- DTR, RTS, CTS, DCD, etc. were brought
out to registers.  It was only a jumper change (well documented
in the engineering drawings) to convert a -B or -D board to
an -E though.

	---Bob "What, I've voided my service contract?" Hoffman
	U. of Pitt CS; pitt!hoffman; hoffman.pitt@Udel-Relay

dbl@duke.UUCP (07/06/83)

My recollection was that the standard Adm-3a was a upper case only terminal.
It did indeed have a switch to put it in lower case mode, but this switch had
no effect unless you had purchased and installed the ROM which contained the
lower case character set.
							David Leonard
							(duke!dbl)

alanj@tekecs.UUCP (Alan Jeddeloh) (07/08/83)

Ah, yes! the DL-11 ...
Later on DEC caught on and started de-populating the boards.
If you bought a DL-11A, you got a board minus the RS232 drivers,
a DL-11C was minus the current loop drivers.  You had to buy
a DL-11E to get everything.

Back when I was an applications engineer for a Tektronix marketing
group I used to keep one of the "good" boards in my desk drawer
for building up special systems.

As for other manufacturers, CDC also had a few up its sleeve.

I think difference between a CDC 3300 and a CDC 3170 was the crystal
on the master clock card.  (The 3170/3300 were 24-bit, single
accumulator, 1's complement, and had virtual memory (before IBM).
It did take them a while to get their business instruction unit
(string edits/moves/compares &c) to be able to restart after a
page fault, but they did it.)

I also seem to recall that the difference between some of the original
CDC 6000-series was that on the lower performance models the program
counters on some of the Peripheral Processors were wired to zero.
I think that had something to do with the "barrel" architecture
of the PP's -- they couldn't delete any of the circuitry because it
was timeshared between the PP's.  Can anyone knowledgeable on the
CDC 6000's confirm or deny?

faunt@hplabs.UUCP (07/09/83)

DL11's were later manufactured from the same PC board, but not fully
loaded, so to go from current-loop to RS232 you had to add a couple
of IC's, diodes and caps for the IC power.

smh@mit-eddie.UUCP (07/11/83)

The recently posted descriptions of product lines with artificial
pricing for essentially identical hardware prompts me to add
two more:

-	When PDP11's were young, the common tty interface board was
	the DL11 (approximately a single-line DZ) which came in five
	flavors differing in their modem-control capabilities, RS232
	vs. current loop, etc.  I had a machine with a current loop
	board which I wanted to `convert' to a  RS232.  My DEC salesman
	could sell me a `converter' to do the job at about $50.  This
	seemed reasonable at the time, but I was in a rush, so I thought
	to check the board to see if perhaps positions had been left
	for adding RS232 converter chips (MC1488,9).  I was astonished
	to find them already present.  Reading of the charts while being
	careful to ignore the fictions of the accompanying user manual
	proved that the only difference between the DL11A,B,C,D,E
	versions were jumpers on its 40-pin tty connector socket!
-	In the days of unit record (card) tabulator equipment, there
	was an IBM beast called a 407 which could actually do fairly 
	sophisticated stuff, but was generally used around real computers
	as a slow card listing device.  The machine was a wondrous and
	curiously reliable maze of cams, levers, and strange gizmos.
	There were undoubtably zillions of options, but two printing
	speeds were available: 120 and 180 CPM (cards per minute!).
	I never worked with the 180 CPM version, but I still remember
	the pleasant 3 Hz cycle of the slower (and more common?) kind:
		PRINT-PRINT-swish-PRINT-PRINT-swish-PRINT-PRINT-swish
	Make of it what you will -- I never looked inside at the cams...
Actually, in sympathy with these two largest and allegedly reputable
computer manufacturers, I can imagine pressures for such artificialities
arising from the developmental history of a product line.  A faster,
cheaper, or better version of a frob if priced `honestly' can cause
hard feelings in the poor slob who just bought the old style.  Then too,
what does a manufacturer do who leases out most of his units and has a
huge inventory?
				Steve Haflich
				genrad!mit-eddie!smh