burton (10/25/82)
With all the hooplah about the Burger Wars between Burger King, McDonalds, and Wendy's, nobody noticed that Burger Chef was bought out by Hardee's in the past few weeks. Almost overnight, all of the Burger Chefs in our area became Hardee's (previously Hardee's was non-existent in Indy); I asked one of the employees, and they told me that Hardee's bought out Burger Chef, and that all of the franchise restaurants were being given the option of closing down, becoming Hardee's, or staying Burger Chef independantly (i.e., no support from the Mother Company, such as advertising, periphenalia, etc). The employee told me that Hardee's is now the number three burger chain in the world (I guess that McDonald's and Burger King are numbers 1 and 2, and that Wendy's was formerly number 3). Has anyone out there noticed the Burger Chefs in your area closing down and/or becoming Hardee's? Like the commercial says, there's "Nowhere else (like) Burger Chef"... Doug Burton inuxc!burton
notes@zeppo.UUCP (10/17/83)
#R:inuxc:-48400:zeppo:9300004:000:1396
zeppo!mes Oct 26 12:20:00 1982
In northern NJ, we are seeing Gino's becoming Triggerburgers overnight.
(i.e., Roy Rogers). Actually, I find it difficult to detect the change,
other than cosmetically....
This raises an anecdote, though... The last Burger Chef in the central
NJ area was in Freehold, on Rt 9, a major highway. That was, until a
never-finished highway bypass buried my burger emporium under 12 feet of
prime NJ topsoil. Never again the greasy 23 cent burger, and those
endless advertisements on (a) every flat surface for 36 mi radius, and
(b) every radio station from Absecon to Rahway...
Well, I was driving down in that area a week ago, and heard a BC commercial.
I thought nothing of it at the time - nothing unusual, just another one
of those endless ads. Then it struck me - BC in Freehold was destroyed
almost 13 years ago! But sure 'nuff, the ad was pushing the wonderfullness
of "Central Monmouth Counties' Only Good Fast Food Restaurant"... (by the
way, the immediate area has about 56 fast food joints in a three mile stretch,
nowadays).
I couldn' figger out what I was hearing, or if I was hallucinating, or
whatever, for about 10 minutes until the announcer informed us that
somehow a positively ancient BC ad had gotten into the tape file...
Positively Ancient? I grew up with that BC... (and I'm mid 20's)...
Long Live the 23 cent Burger,
Mike zeppo!mes