[net.consumers] "Classic" propaganda

scott@hou2g.UUCP (N. Ersha) (07/11/85)

OK folks, now that ALL of you have assumed you were the ONLY
ones who heard the old Coke is coming back, and just HAD to
tell the WHOLE WORLD (who undoubtedly knew already anyway),
you can stop patting yourselves on the back.

WE ALREADY KNOW!
WE ALREADY KNOW!
WE ALREADY KNOW!
WE ALREADY KNOW!

So shut up already.

And for those of you who think "consumer pressure" did the
trick, wait until you find out how they'll PRICE the stuff
before you congratulate each other.  Someone earlier theorized
that the only reason Coke did this was so they could "miraculously"
bring back the "good ol' stuff" due to "popular demand" and
charge an arm and a leg for it.  Maybe I'm cynical (Hell! I KNOW
I'm cynical), but that's what this looks like it to me.

The new coke will be around forever, as well (just watch) because
it's cheaper.  If they got rid of it and charged, say, 20% more
for the "classic" stuff, they might STILL lose customers to Pepsi..

			SJB

evan@petfe.UUCP (Evan Marcus) (07/12/85)

For all of you who think that yelling at people for posting complaints about
the number of Classic-Coke-returns announcements that have/will appear will
have some sort of effect, please note
when they were written.  All were inevitably written Weds night into Thurs AM.
They might take a little longer to get to your machine, but that's life.

Yes, I posted one, too...
--Evan Marcus
-- 
{ucbvax|decvax}!vax135!petsd!petfe!evan
                         ...!pedsgd!pedsga!evan

Coke are it!

rosen@gypsy.UUCP (07/17/85)

Propaganda you bet!  Coca-Cola is pulling off one of the most clever
marketing schemes in history.  I am sure this is all part of one big plan
and I have good reason to believe this.  I don't know if the new Coke will
cost any more, but it certainly wouldn't surprise me!  It seems were simply
preparing to exploit the supply vs. demand law.

The reason that I am led to believe this is all part of a major marketing
strategy is simple.  First, reading the net for the past few months, I have
heard NOBODY favor the new Coke over the old Coke.  There were a few people
who said they liked it in the beginning, but they sure disappeared fast.  By
far, opinions have shown that the new Coke just doesn't cut it.  Keeping
this fact in mind, consider the following.  When a company as big as
Coca-Cola decides to put a new product on the market, regardless of what it
is, they have to spend millions of dollars to correctly test and market it.
Don't you think that Coke tested this product to see if people would like
it?  Surely if they did test it and people would say they didn't like it just
like the majority of people are saying now.  Why would they go ahead and put
a product on the market that was not going to be approved by the general
public?

The only possibility is that they were in such a hurry they did not take the
time to test market it which would imply a big mistake (and the new Coke
obviously was a big mistake).  Anyway, now Coke has you just where they want
you - dying for their product and when they bring it back you will buy it by
the barrel!  Look at all the free publicity they got.  They changed their
product for a few months and few don't stop talking about for the next few
years!  

Steve Rosen
rosen@siemens
{ihnp4|princeton|adrvax}!siemens!rosen

peter@baylor.UUCP (Peter da Silva) (07/24/85)

> 
> The reason that I am led to believe this is all part of a major marketing
> strategy is simple.  First, reading the net for the past few months, I have
> heard NOBODY favor the new Coke over the old Coke.  There were a few people
> who said they liked it in the beginning, but they sure disappeared fast.
> 

Probably because we got tired of the whole debate and started hitting "n" when
we saw the word "Coke" in the title. I prefer New Coke. I also eat Quiche.
-- 
-- Peter da Silva (the mad Australian)
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