[net.consumers] True but irrelevant advertising claims

slb@drutx.UUCP (Sue Brezden) (12/10/85)

>From: csg@pyramid.UUCP (Carl S. Gutekunst)
>Ken's experience is a common one: A product that is marketed with claims that
>are utterly irrelevant, even though true. 

My pet one along those lines is the H&R Block ad where they make a big
deal out of the fact that if you are audited, they will go with you.  Sure
they will--they have to--it's the law!
-- 

                                     Sue Brezden
                                     ihnp4!drutx!slb

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
      To search for perfection is all very well,
      But to look for heaven is to live here in hell.   
                                       --Sting
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

allyn@sdcsvax.UUCP (Allyn Fratkin) (12/15/85)

In article <14@drutx.UUCP>, slb@drutx.UUCP (Sue Brezden) writes:
> My pet one along those lines is the H&R Block ad where they make a big
> deal out of the fact that if you are audited, they will go with you.  Sure
> they will--they have to--it's the law!

Another thing that annoys me about H&R Block is that they advertise that 
75% of their customers BELIEVE they got a larger refund by going there. 
(emphasis mine, although the 75 figure may be wrong)

Be serious.  Did they get more money or not?  Is brainwashing part of 
the package?  They also don't state whether the allegedly ``larger'' refund 
outweighs what they charge.  (I don't really expect them to tell).

-- 
 From the virtual mind of Allyn Fratkin            allyn@UCSD.ARPA           or
                          UCSD EMU/Pascal Project  {ucbvax, decvax, ihnp4}
                          U.C. San Diego                         !sdcsvax!allyn

 "Generally you don't see that kind of behavior in a major appliance."

cb@hlwpc.UUCP (Carl Blesch) (12/17/85)

> Another thing that annoys me about H&R Block is that they advertise
> that 75% of their customers BELIEVE they got a larger refund by going
> there. 

This one gets me too.  Regardless of whether they believe it or whether
it's really true, the name of the game is to pay the least amount
of taxes.  The amonut you pay or get refunded come April 15 is
irrelevant.  In fact, it's stupid to engineer large refunds.
That means the government has been holding your money for up to
(even over) a year interest-free.

But, I guess they're just playing to the great unwashed, who think they're
getting free money if they get a big refund.  As usual, subjectivity is
the name of the game.  I guess what I'm annoyed at, then, is the stupidity
of people, not H&R Block.

Carl Blesch