tkoppel@udenva.UUCP (Ted Koppel) (01/18/86)
This week's TIME magazine had a multi-page, fancy, glossy ad from
Sears pushing their new Discover card, complete with application.
A few observations:
1. The 'rebate'-- its 1/4 of 1% up to $1000 in purchases, and
goes up from there to a (whopping) 1% if you buy > $3000.
For smaller purchasers, such as myself, Choice gives a better
rebate with a smaller minimum dollar amount to qualify for the
rebate. Besides, the rebate doesn't amount to a hill of beans, anyway.
2. Acceptability -- They announce that the card can be used on
major airlines, hotels, etc--but what about the gas stations,
dry-cleaners, bookstores, department stores, etc., where most
of us spend most of our money?
3. In the fine print on the last page, there is a little warning
that reads : "I understand that Greenwood Trust Company may
amend the Cardmember agreement in the future. THIS MAY INCLUDE
THE ADDITION OF AN ANNUAl MEMBERSHIP FEE". (Capitals are mine).
AHA!!!
The question that I ask is--what'S the point? What is to be gained
from Discover?
--
Ted Koppel : 1696 S. Mobile St. : Aurora, Colorado 80017 :
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