smuga@hogpd.UUCP (J.SMUGA) (01/04/85)
A major cereal company reportedly experienced problems with its breakfast food commercials when it implemented a promotional strategy in Britain similar to the one used in America. The American ads often featured children and aimed messages at them. ...The British, however, resented both the use of the children in the promotion and the company's attempt to influence children. They considered it improper to aim a sales pitch at a child and forced the firm to create totally new commercials directed toward adults. (The above is excerpted from Big Business Blunders by D. A. Ricks, 1983)