stewart@ihldt.UUCP (R. J. Stewart) (06/15/84)
All the discussion about how vigorously companies protect their
trademarks reminds me of a Kleenex* TV commercial I once saw. They
showed a tissue blowing across a park, and the announcer was saying
something like:
"Most people who see a facial tissue littering the ground
automatically think of it as a Kleenex brand tissue. Please
help protect our good name and don't litter."
On the surface the commercial was an anti-littering campaign, but its
real purpose was surely to protect their trademark by calling attention
to the fact that not all tissues are Kleenex brand.
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"Upholstery, when my baby sits up close to me
That's supposed to be what our life is all about"
Bob Stewart
ihldt!stewart
*Kleenex is a registered trademark of Kimberly-Clarkcolonel@gloria.UUCP (Col. G. L. Sicherman) (05/16/85)
["We'll have a saltire murrey in the fesse ..."] > I was under the impression that the old heraldic 'two points of > difference' rule was still in effect for trademarks. Can anyone > aknowledge/refute this? Also, in heraldry it is clear what a 'point' > is. Are there any well-defined notions of 'point' for modern trademarks? Not in the U.S. "Confusingly similar" is the catch-phrase, and every judge has a different threshold of confusion. -- Col. G. L. Sicherman ...{rocksvax|decvax}!sunybcs!colonel