stewart@ihldt.UUCP (R. J. Stewart) (06/15/84)
All the discussion about how vigorously companies protect their trademarks reminds me of a Kleenex* TV commercial I once saw. They showed a tissue blowing across a park, and the announcer was saying something like: "Most people who see a facial tissue littering the ground automatically think of it as a Kleenex brand tissue. Please help protect our good name and don't litter." On the surface the commercial was an anti-littering campaign, but its real purpose was surely to protect their trademark by calling attention to the fact that not all tissues are Kleenex brand. ---------- "Upholstery, when my baby sits up close to me That's supposed to be what our life is all about" Bob Stewart ihldt!stewart *Kleenex is a registered trademark of Kimberly-Clark
colonel@gloria.UUCP (Col. G. L. Sicherman) (05/16/85)
["We'll have a saltire murrey in the fesse ..."] > I was under the impression that the old heraldic 'two points of > difference' rule was still in effect for trademarks. Can anyone > aknowledge/refute this? Also, in heraldry it is clear what a 'point' > is. Are there any well-defined notions of 'point' for modern trademarks? Not in the U.S. "Confusingly similar" is the catch-phrase, and every judge has a different threshold of confusion. -- Col. G. L. Sicherman ...{rocksvax|decvax}!sunybcs!colonel