williams@kirk.DEC (10/30/85)
The classic way of shrugging responsability from truth in advertising is through accusing the buyer of being a " sucker ". What they actually do is undermine the belief system. This is a deliberate attempt to destroy any efforts in real success ( mutual benefit ) which are ultimately based on customer loyalty. They appeal to you as a " smart " consumer, meanwhile slipping you the criteria for judgement. The general theme is always " instant " success. This nation's economy is ultimately a belief system, and belief is not an " instant " process. What's even worse, is that they rely on psychological techniques like subliminal seduction and hypnotism. The truth is that the criminals of capitalist business thrive on inflation, and depend on our better nature to keep the bottom from dropping out. By creating an artificial demand for resource, they leverage themselves into a better financial position. The collapse of the belief system is catastrophic, and a prime example is the '29 crash. When you ultimately convince people that they are merely suckers, you end up destroying yourself. The only remedy for this is public awareness. By using cost justification as bottom line for advertising, they overestimate the amount necessary for publicity into artificial inflation. One of the biggest problems facing the american public is that currency is a means of exchange, and all too often it is confused as a means of measurement. Fortunately for me, they have not been able to convince me that I am simply suffering from paranoid delusions. I want to transfer some of this to fearless leader, and remind him that I don't depend nearly so much on social cooperation. I like to hit them where it hurts, and it's about time they recieved their fair share of abuse. John.