[net.micro.apple] Apple University Consortium

kinch@tesla.UUCP@cvl.UUCP (kinch@tesla.UUCP) (02/17/84)

Regarding the Apple University Consortium:

According to Computer Systems News  (national  trade  newspaper),
the  Macintosh  and  Lisa  systems  will  not be available at the
academic discounts until late this summer.

Comment:  That's a long time relative to the  competition  to  be
announcing  a  price/product point.  The strategy with such prom-
ises usually is to  stall  potential  purchasers  of  competitive
equipment.   But the last few years shows that not even IBM is to
be believed in their solemn promises of what, when and how much.

The optimal economic arrangement would be to price the same  com-
puter  proportionally to the worth to the consumer, rather than a
fixed price for all customers.  That's what the airlines approxi-
mate with their artificial travel restrictions on budget fares.

Unfortunately, the  US  law  says  you  have  to  sell  identical
manufactured  goods at the same price to everybody, no matter how
the utility of your product varies among your customers.  One  of
the  few legal schemes to get around this is to sell computers at
"academic" prices.  The restriction is artificial, but it  allows
more  computers to be sold to those who wouldn't buy at "regular"
price, while requiring "regular" price from  most  of  those  who
would be willing to pay more than the "academic" price.

bees@druxy.UUCP (DavisRB) (02/20/84)

> Unfortunately, the  US  law  says  you  have  to  sell  identical
> manufactured  goods at the same price to everybody, no matter how
> the utility of your product varies among your customers.  One  of
> the  few legal schemes to get around this is to sell computers at
> "academic" prices.  The restriction is artificial, but it  allows
> more  computers to be sold to those who wouldn't buy at "regular"
> price, while requiring "regular" price from  most  of  those  who
> would be willing to pay more than the "academic" price.

Then how does Apple get away with giving discounts to Certified
Apple Developers?  Lots of companies do this!

     Ray Davis     AT&T Information Systems Laboratories     Denver
     {ihnp4|hogpc}!druxy!bees                         (303)538-3991

russ@mit-vax.UUCP (Russell Finn) (02/21/84)

Now, this is completely speculation on my part, but . . . could it be
that the reason that the educational discount won't be available
until fall is that by then Apple may be able to lower the list price
on the Mac -- say to $2000?  After all, their robot factory should be
up to full speed by then.  Perhaps at that point the "discount" won't
be so great (and perhaps the dealers won't be so upset).

Me personally, I'd consider buying one for $2500, if I had the money.
But by the time I do have the money, the discount program will have
started -- at which point I'll seriously consider making friends with
a Harvard or Boston College student . . .

(My alma mater MIT is currently not a member of the consortium -- no
doubt because of their involvement with IBM and DEC on Project Athena;
they're going to be up to their hips in IBM PC's and Pro 350's before long.)

Russell Finn
..!mit-vax!russ

hofbauer@utcsrgv.UUCP (John Hofbauer) (03/15/84)

Can someone provide me with a list of the Universities which
make up the Apple University Consortium.