KSPROUL@RUTGERS.ARPA (10/02/84)
Warning, this is JUST a rumor, and ONLY that... I have ONLY heard it from ONE source, and that is all... Somebody told me that Apple bought ALL of the advertiseing space in the NOV 7 Newsweek!! Now the person that told me this works in the publishing bussiness soo... Anyway, this is JUST a rumor!!! Ksproul@Rutgers.arpa PS: If this is true, it is a historic first!! -------
POURNE@MIT-MC.ARPA (10/03/84)
From: "Jerry E. Pournelle" <POURNE@MIT-MC.ARPA> I would find that rumor hard to believe imply because much advertising is paid for months in advance and scheduled in advance; what would Newspeak do, throw out the Hertz ads to replace them with Macintosh? Most magazines expand and contract with ad space so that there is no "fixed amount" of ad space to buy. Could your rumor refer to a special computer issue or something?
spector@acf4.UUCP (10/04/84)
Yes, Jerry, its true. It has been confirmed by Apple, Newsweek, and Computer World. See Computer World of October 1st. David HM Spector NYU/acf Systems Group Spector@nyu-cmcl1.ARPA ...!allegra!cmcl2!cmcl1!spector
betsy@dartvax.UUCP (Betsy Hanes Perry) (10/05/84)
According to this week's (Oct. 1, p.83) *Computerworld*, Apple is buying out
the *special election edition* of Newsweek, which is not necessarily the
same as the November 8th edition. This would answer Dr. Pournelle's
objections about displacing regular advertisers.
My question is, what on earth can Apple DO with that much space? Dearly
as I love the Mac, I'd rather use it than read about it. Its qualities
are easier to convey by demonstration than by description.
Perhaps they'll be advertising 'the complete Apple line' rather than simply
the Mac.
--
Betsy Perry
UUCP: {decvax|linus|cornell}!dartvax!betsy
CSNET: betsy@dartmouth
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