[net.micro.apple] $995 is a rediculously low price for the memory upgrade

brad@looking.UUCP (Brad Templeton) (09/28/84)

I just can't believe the people who are complaining about this price.

Unless I miss my guess, Apple is taking a LOSS selling those boards at
that price.  Is there something I am missing?

Normally, hardware products cost at least 5 times their parts cost at
the retail level.  Even if Apple is paying only $20 per chip they are
in bad shape.   They have to replace the complete board, as I heard.

Now if you want a real gouge, take the original Mac.  That costs less
than $200 in parts, and they sell it for $2500 in the USA.  I guess they
sold it for this high price to help pay for the cost of the upgrade.

In other words, get the upgrade, you've already paid for it!
-- 
Brad Templeton, Looking Glass Software Ltd. - Waterloo, Ontario 519/884-7473

jsgray@watmath.UUCP (Jan Gray) (09/29/84)

What is Apple going to do with the thousands of 128K boards they will
be removing?  Putting them in new cases and reselling them?  Throwing
them away?

Jan Gray (jsgray@watmath.UUCP)   University of Waterloo   (519) 885-1211 x3870

broehl@wateng.UUCP (Bernie Roehl) (10/03/84)

Yes, exactly!  Apple makes a substantial profit on each 128k Mac they
sell.  They then start producing 512k Macs, and selling them to you for
$995 *plus* the trade-in on your old Mac.  So they've sold you two Macs
for a total of almost $3500, and still have your old (128k) Mac to sell
again!  They're in effect selling the same physical computer twice to
different people at $2500 a shot!

Pretty neat, from Apple's standpoint!

-- 
        -Bernie Roehl    (University of Waterloo)
	...decvax!watmath!wateng!broehl

jss@sjuvax.UUCP (Jonathan Shapiro) (10/16/84)

995$ when the chips cost $265??  No way - I *just* priced the chips in
reasonable quantities.

Jon Shapiro
Haverford College