bstempleton@watmath.UUCP (Brad Templeton) (05/18/83)
I recently saw an article in the paper saying some organization had given out "awards" for the most sexist ads. Their winner was the Sanyo ad which shows the two twins in spandex rubbing oranges all over their bodies while a VO talks about VHS recorders. Second place went to those Diet Pepsi ads that show female models who haven't the slightest need to drink diet pop as they swim about and show off their bodies. On the other side, they awarded Trident gum an award for the least sexist ad for their spot showing a family of 4 with a woman teaching her daughter to sail. Now on to the comment. This really **IRKS** me. It's an example of how feminists often defeat their own cause in the fight against sexism. Why is a Trident ad that shows a mother teaching her daughter something non-sexist? To me it seems that what these people are looking for is stuff that shows women in a good light, not stuff that emphasizes equality. Likewise, it seems odd to think that those Pepsi ads are aimed, not at the men who admire the healthy bodies swimming around, but at the women who envy them. I am sure they could have found worse than the Sanyo ad, which at least has somebody talking about why their product is better. -- Brad Templeton - Waterloo, Ont. (519) 886-7304