merrill@raja.DEC (Rick Merrill, Fonts Manager, Hardcopy Engineering, 3-3751) (05/19/85)
>> Newsgroups: net.women >> TRUE INDIVIDUALISM IS AN UNEXPLOITABLE PHENONEMON [sic] IN MARKETING. Baloney! Case in point: Cabbage Patch Dolls - each one is "different" and this makes each little girl feel herself special to have one. Whoa! Notice that this is almost uniquely a Female/Girl Phenomenon/Product. Another example of exploiting individualism in marketing: designer <you-name-its> People are STRAINING to be different individuals and will pay big bucks to do so. This too was originally a female (fashion) phenomenon but now is influencing many men's products too. Preferring unique thoughts, Rick Merrill